Sunday, January 26, 2020
Hamlet Fortinbras Death
Hamlet Fortinbras Death Hamlet Analysis Hamlets Last Soliloquy ââ¬Å"Sith I have cause, and will, and strength, and means / To dotâ⬠(IV. iv. 46-47). Hamlet, by William Shakespeare is a tragic narrative poem that tells the story of a prince named Hamlet, whose father was murdered by his uncle. Avenging his fathers death and deciding whether to kill his Uncle Claudius becomes a mental struggle for Hamlet throughout the narrative. There are different characters in the play that Hamlet interacts with, but the answers Hamlet needs end up coming from within him. Shakespeare uses soliloquies to show a characters thoughts by speaking them aloud, as the character walks alone in the scene. Hamlets last soliloquy in Act IV, Scene IV shows a dramatic transformation of his character. He begins as a coward, continually postponing the murder of his uncle. After his transformation, he decides to be true to himself and carry out what he intended from the beginning and the death of Claudius becomes inevitable. Scene IV begins at the coast of Denmark with the character Fortinbras, who is the prince of Norway and good friend of Hamlets. Fortinbrass army is preparing for a march on the kingdom of the Danish king as he previously promised would occur. Hamlet learns from the captain of Fortinbrass ship that Fortinbras is preparing to engage in war so that the extent of Norways land can be obtained. Hamlet admires and respects Fortinbras for his ability to take action when Fortinbras promises he will: Witness this army of such mass and charge, Led by a delicate and tender prince, Whose spirit with divine ambition puffed Makes mouths at the invisible event, Exposing what is mortal and unsure To all that fortune, death and danger dare, Even for an eggshell (IV. iv. 48-54). When Hamlet states how he admires Fortinbras, he points out how youthful and superior Fortinbrass qualities are by calling him ââ¬Å"delicate and tender.â⬠Hamlet points out Fortinbrass bravery by saying he makes mean faces (ââ¬Å"makes mouthsâ⬠) at what lies ahead. This is to be held in high regard in Hamlets eyes because what lies ahead is never really known and most likely to be feared. Hamlet admires that no matter what fortune, danger, and death could do to Fortinbras and his army, they still march on. The admiration in Hamlets tone and words for Fortinbras inspires him to be the brave prince that Hamlet desires to be. The impression given in the text is that Hamlet hears his own words for Fortinbras and wants that esteem and honor for his own name. Hamlet begins to compare himself to Fortinbras. It is implied that Hamlet realizes his weaknesses by comparing himself to the noble Fortinbras. Hamlet covets Fortinbrass ability to control his army and his state. The narrative shows Hamlets inability to control himself, or his own actions so using Fortinbras as a model is what will end up pushing Hamlet to become the honorable man he wishes to be. ââ¬Å"Rightly to be great / Is not to stir without great argument, / But greatly to find quarrel in a straw/ When honors at the stakeâ⬠(IV. iv. 54-57). He is implying here, as Fortinbras would agree, usually true greatness does not mean rushing into a battle over something insignificant; however, when defending ones honor, even something that seems minor deserves action to be taken immediately. From the text, the impression given describes how Hamlet is being questioned when he knows his father was murdered by his uncle and has yet to do anything about it. Here, it appears that a cha nge is coming over Hamlet. He is no longer debating in his mind whether or not Claudius should be killed, but realizing what he must do in order to protect his own honor and that of his fathers. He continues here with ââ¬Å"How stand I, then, / That have a father killed, a mother stained, / Excitements of my reason and my blood,â⬠(IV, iv. 57-59). Hamlet now knows that he has been living with this shame of knowing his father was killed by his own blood and questions himself as if to say ââ¬Å"How am I standing here living my life knowing what has happened?â⬠ââ¬Å"O, from this time forth / My thoughts be bloody or be nothing worth!â⬠(IV, iv. 66-67). This is the pivotal point of the play. It as if an epiphany finally comes over Hamlet and all of his cowardice and second-guessing himself is over. Hamlet is now ready and brave enough to do what he has been set out to do all along. Unlike the famous, ââ¬Å"To be or not to beâ⬠¦Ã¢â¬ soliloquy, Hamlet is no longer fearing the consequences of his future actions. Before his last soliloquy, Hamlet could be described as virtuous and full of integrity, but he was still a coward. Hamlet never followed through with the murder of his uncle. He would even try to make excuses for his actions. When Claudius was praying and talking to God, Hamlet used his being ââ¬Å"holyâ⬠at the moment not to kill him. Hamlet was always putting off his uncles death. Hamlet became progressively more confused and the struggle between his thoughts and the consequences seemed to get worseââ¬âuntil the inspiration of Fortinbras and his good virtues and leadership skills helped Hamlet to see clearly what needed to be done. At the end of the narrative, most every character dies, including Hamlet. His death cannot be looked at as heroic nor can it be looked at as shameful. He avenged his fathers death. That was much of the focus of Hamlet and he succeeded in doing so. Fortinbras had an immense influence on Hamlets logic and helped him to get his revenge. Hamlets last soliloquy in Act IV, Scene IV shows the metamorphosis Hamlet needed to draw the courage to kill the king. Shakespeare accomplishes a dramatic transformation of character and uses it to convey no matter how great the change is, it can still end in tragedy.
Saturday, January 18, 2020
Allegory of Human Nature in Lord of the Flies Essay
Oxford University Press Dictionaries defines an allegory as ââ¬Å"a story, poem, or picture that can be interpreted to reveal a hidden meaning, typically a moral or political oneâ⬠Many people read in William Goldingââ¬â¢s Lord of The Flies as an allegory. Thereââ¬â¢s no question that it can be looked at as a symbolic story, however, the question is what Lord of the Flies is an allegory of? One way this novel can be looked at is as an allegory of human nature. In other words, this story can be seen as symbolism of how humans behave and show their true colors when placed into a survival situation. Various characters in Lord of the Flies could be thought to symbolize different qualities of human nature. Ralph, Piggy, and Jack are three extremely influential characters and all three of them represent both sides of human nature: good versus evil. Ralph symbolizes the good in humanity in Lord of the Flies. The name Ralph derives from the Anglo-Saxon language and means ââ¬Å"council. â⬠As commander of the conch, Ralph was voted chief of the boys on the island; and from this point, his name became affiliated with council and government. Throughout the story, Ralph never gave up on his views and priorities, them being to get off the island. Ralph also, in terms of Lord of the Flies, symbolized civilization and order. He established order and civilization on the island at the first meeting by creating a main goal, priorities, and gave out positions such as the hunters and his right hand man, Piggy. Ralph was the only outlet of hope towards the end of the book and he was able to follow through and survive without falling into the savage state like the others. In this novel, Piggy symbolizes intelligence and logic. From the beginning, by finding the conch and recognizing its importance, he has always been the voice of intelligence and insight. One may say that piggy may be more logical and objective and therefore describe him as being left-brained. He uses his logic at many points throughout the book in such times as when he wanted to take attendance or when make the sundial. Piggy has good intentions for his ideas, however, because of his lack of confidence and his physical appearance, he is shot down by most of the other boys. He is a great example of symbolism for human nature in Lord of the Flies because for one, he and Ralph both make up a nearly perfect leader with intelligence, leadership, logic, and insight. Also, it is important to connect that insight, being Piggy, was shot down and made savage by the hunters.
Friday, January 10, 2020
Find Out Who is Discussing Senior English Essay Topics and Why You Should Be Worried
Find Out Who is Discussing Senior English Essay Topics and Why You Should Be Worried Spam mail ought to be outlawed. Whether there are only two books that have any connection to your topic, it can be too narrow. If you're really stuck trying to discover a not too broad or narrow topic, I would recommend attempting to brainstorm a topic that employs a comparison. You may use a variety of examples on the world wide web free of charge. Tell us a topic that you've changed your head on in the last three years. There are lots of things you wish to live, many things you feel, and you simply don't know if a number of the situations you do are ok or not. Select a distinctive topic that others may not think of, and whatever you select, make sure that you know a lot about it! When you own a list before your eyes, it is going to be a lot easier to compose your mind and get started considering a specific matter. Child molesters ought to be put to death. Parents should speak to kids about drugs at a youthful age. The very first thing you ought to stay in mind is that you want to write from the heart. Droz If the money doesn't serve you, it is going to rule over you. When you're picking your topic, bear in mind that it's much simpler to write about something which you presently have interest ineven in case you don't know a great deal about it. Well, the reply isn't too obvious here. It is preferable to grow up in a family with a great deal of brothers and sisters. Attempt to consider what age is excellent for students to date with one another. Explain why parents are occasionally strict. In order to get children, both parents ought to be certified. The Pain of Senior English Essay Topics A group of essays can cover as much info and can be equally as long as a novel. The essays will provide you with a concept of what things to expect on the English placement test. In this kind of situation, it's more convenient to discover ready-made essays and use them as an example. You won't be able to crank out a 4,000-word essay in a week and receive an A. Also, a whole revision is essential at the close of the endeavor. Students Assignment Help is not just offering English essay topic help for free but at the exact same time assignments help in various subjects is also offered. It is essential to pick a great topic to be able to compose a wonderful paper. Following are various sorts of essay topics for students that are categorized in many sections so you can easily chose the topic depending on your need and requirement. The personal essay is a sort of literature in which provides the genuine essence for the mass array of distinct purposes in writing. Inspiration to make your own advertising or media argumentative essay topics isn't really hard to discover. The contemporary literature can offer several intriguing answers to that question. If you're confused with a number of interesting topics to research online, it's far better to determine what interests you the most. There are lots of aspects about a sport which can be argued in an essay. Moreover, in-text citations will present your awareness of the various papers formats. An admissions officer is quite a bit more likely to try to remember an applicant who has quite a specific essay written in a distinctive and quirky way. Life is much better than it was 50 decades ago. Contraception ought to be banned for children. Children should have to read more. Torture ought to be illegal. School should happen in the evenings. Teens should have to take parenting classes. College is for a high amount of study. School tests aren't effective.
Wednesday, January 1, 2020
The Between Utilitarianism And Deontology - 1345 Words
Throughout time, philosophers have asked the question: what is morally just? Immanuel Kant, the founder of Deontology, along with Jeremy Bentham and James Mills, the founders of Utilitarianism, all attempted to answer this question. Bentham and Millsââ¬â¢ Utilitarianism stresses maximizing pleasure and happiness in the world over pain and unhappiness. In contrast, Kantââ¬â¢s Deontology focuses on honoring duties and obligations. A moral action must be ââ¬Å"considered right and good by most peopleâ⬠(Merriam-Webster). The way Kant proposes that one achieves happiness is overall superior to Utilitarianism because, by following Kantââ¬â¢s philosophy, one observes the majority s view of just action. Deontological philosophers believe in duty ethos because from an overall perspective it proves ethically just. The trolley scenario, the basics of both Utilitarianism and Deontology, and the flaws of Utilitarianism allows one to see the superiority of Deontology. The troll ey scenario highlights the differences between Utilitarianism and Deontology. Philosophers often use it as a tool to differentiate between the two philosophies. Sarah Bakewell of the New York Times wrote about the trolley scenario in 2013. She describes five men on a train track. They are tied up and cannot escape; they are facing death. She goes on to talk about a train hurtling toward them. She then gives the reader an ultimatum. She describes another track with only one person. The reader has the option to pull aShow MoreRelatedConsequentialism And Consequentialism : Virtue Ethics, Consequentialism, And Deontology1200 Words à |à 5 Pagesethics, consequentialism, and deontology. In this essay, I will more concentrate on consequentialism, especially utilitarianism, and deontology to make compare and contrast analysis of each other and how each case works differently and causes divergent result in the same scenario. Both consequentialism and deontology is underlying the action-based theory, a traditional approach to focus totally on the actions that performed by one. Although both consequentialism and deontology is under the same approachRead MoreExamples Of Utilitarianism1498 Words à |à 6 PagesUtilitarianism Utilitarianism unlike other theories reviews the consequences of an action and according to Mill and Bentham, should view happiness as being based upon pleasure that are more long lasting and cerebral. I believe that utilitarianism is the most acceptable theory because it requires that we take into account the consequences of an action to promote the maximum amount of happiness and unlike deontology which does not take into account consequences nor does it take in account childrenRead MoreAn Act Of Law Is Just Or Unjust1312 Words à |à 6 Pagesin order to determine certain legislations. The legislation has to be just, or has to reach a form of justice. These three schools of thought which address justice are deontology, utilitarianism, and virtue-based ethics. A common question has been asked, ââ¬Å"What is justice?â⬠According to Chapter V of John Stuart Millââ¬â¢s Utilitarianism, justice supposes two thingsââ¬âa rule of conduct and a sentiment which sanctions the rule. The first must be supposed common to all mankind and intended for their good.Read MoreDeontology and Utilitarianism Essay1340 Words à |à 6 PagesDescribe the main principles of the two normative ethical theories of deontology and utilitarianism. Compare and contrast the two theories, bringing out any problems or limitations you see in each. INTRODUCTION:- Bioethicists ask these questions in the context of modern medicine and draw on a plurality of traditions, both secular and religious, to help society understand and keep pace with how advances in science and medical technology can change the way we experience the meaning of healthRead MoreUtilitarianism versus Deontologism1110 Words à |à 5 PagesIntroduction Utilitarianism is normative ethical theory from a school of thought that believes we must guide our actions always by the consequences that can from follow them. Utilitarianââ¬â¢s believe we ought to implement the actions that bring the most overall happiness. Deontologists believe in an ethical theory that is guided by maxims, which means the action you choose must be applied to all scenarios, for example even if lying is the best option in one particular situation, in most regular situationsRead MoreThe Similarities and Differences Between Different Ethical Theories651 Words à |à 3 Pagesmorality including virtue theory, deontological ethics, and utilitarianism. Virtue ethics is a branch of ethical philosophy that focuses on character instead of rules or outcomes, as the major aspect of ethical thinking (Utilitarianism, Deontology or Virtue Ethics? 2007). Together with deontology and consequentialism, virtue ethics is currently considered as a dominant approach to normative ethics. On the other hand, utilitarianism is the ethical doctrine with which the moral worth of an actionRead MoreSimilarities and Differences in Virtue Theory, Utilitarianism, and Deontological Ethics Eth/316954 Words à |à 4 PagesSimilarities and Differences in Virtue Theory, Utilitarianism, and Deontological Ethics When talking about ethics it is hard to distinguish between ethics and morality. It is also hard to distinguish exactly what realm of ethics contributes to my everyday decisions. Ethics can be defined as ââ¬Å"well-founded standards of right and wrong that prescribe what humans ought to do, usually in terms of rights, obligations, benefits to society, fairness, or specific virtues [and] ethics refers to the studyRead MoreKantian Deontology, Utilitarianism, And Virtue Ethics1606 Words à |à 7 PagesOver the course weââ¬â¢ve studied three ethical theories, those theories are Kantian deontology, utilitarianism, and virtue ethics. These theories focus on different philosophies or views that are used to either explain or make a judgment in regards to what is considered right or wrong in a given situation. To begin with, ethical theories help explain why an individual believes that an action is right or wrong. It gives one an understanding of how an individual chooses to make ethica l decisions. WhichRead MoreThe Philosophy : The Moral Life Essay1164 Words à |à 5 PagesBefore the beginning of the semester, I had a general understanding of three major philosophies- Utilitarianism, Deontology, and Feminism. These three philosophies come up frequently in my life. I judge an event in which philosophy is the main focus. In addition, I like to use these three principles in my moral judgments and decisions. Reaching the end of this class and semester I can say that my knowledge of these three philosophies has expanded immensely. The critical, informational, and literaryRead MoreEthical Ethics And Normative Ethics1078 Words à |à 5 Pagescoincide with. I believe that individuals are granted the perception of free will under a higher authority, but there are overarching human rights that should be abided by. Normative ethics can be separated into two categories, utilitarianism and deontology. Utilitarianism can be defined by Jeremy Bentham in the book The Elements of Moral Philosophy as ââ¬Å"morality, he urged, is not a matter of pleasing God, nor is it a matter of faithfulness to abstract rules. Morality is nothing more than the attempt
Tuesday, December 24, 2019
A Look Out for Academic Impacts of Social Networking Sites...
African Journal of Business Management Vol. 5(12), pp. 5022-5031, 18 June, 2011 Available online at http://www.academicjournals.org/AJBM DOI: 10.5897/AJBM11.595 ISSN 1993-8233 à ©2011 Academic Journals Full Length Research Paper A look out for academic impacts of Social networking sites (SNSs): A student based perspective Ishfaq Ahmed* and Tehmina Fiaz Qazi Hailey College of Commerce, University of the Punjab, Lahore, Pakistan. Accepted 20 April, 2011 This study implies the exploration of relationship between SNSs usage and educational performance of the student users. A sample of one thousand students was selected from different universities of Pakistan. In first step of Multistage Sampling Technique, simple random samplingâ⬠¦show more contentâ⬠¦Considering its popularity among students, Facebook high school version was launched in September, 2005. Its members are multiplying greatly with each day passing i.e. Facebook had 100million users on Aug. 26, 2008 while this number increased to 500million on Jul. 21, 2010 and growth rate was 153% during the last year (blog.Facebook.com). Social networking sites brought many positive implications to human life. The idea of social globe or global village has been translated into reality through these sites connecting millions of people from all around the world. Simultaneous communication of many people even at distant places promotes the creation of social capital fetching persona l, professional and social benefits not only to the users of these sites but to the society as a whole. But every technological revolution brings some dilemmas and darker issues along as well. Likewise, these increasing links and networks online are setting back the real values of life especially students are accepting some adverse impacts from using these sites as they form the major chunk of SNSs users. An ever increasing growth rate of SNSs not only calls for the parental and teacher monitoring of student users but also attracting the focus of academicians and researchers towards this phenomenon. In September, 2005, out of total adult internet users (18-29 years) 16% were those who were using any social networking site and this percentage increased to 86% onShow MoreRelatedEffects of Social Networking Sites to Students4872 Words à |à 20 Pagesphp/IJBAS The Effect of Social Networking Sites to the Lifestyles of Teachers and Students in Higher Educational Institutions Seguya Asad1, Md. Abdullah-Al-Mamun2, Che Kum Clement3 Department of Technical and Vocational Education, Islamic University of Technology 1 E-mail: sgyasad@yahoo.co.uk , abmamun@iut-dhaka.edu2, chekum@iutdhaka.edu3 Abstract With the creation of Social Networking Sites, colleges and universities across the globe have been playing catch-up with students. This new technology carriesRead MoreA Case Study of Online Social Networking at Workplaces in Ghana9658 Words à |à 39 PagesA CASE STUDY OF ONLINE SOCIAL NETWORKING AT WORKPLACES IN GHANA Kwabena Adom Asiedu ID: 2760206 Submitted To the Regent University College Of Science And Technology In Partial Fulfillment of the Requirements For The Degree Of Bachelor Of Science In Management With Computing 2010 1 ABSTRACT This is descriptive study which adopts a case study strategy to identify the perceptions of employers and employees in Ghana about productivity and online social networking at the workplace. A numberRead MoreSocial Networking Site14603 Words à |à 59 PagessCHAPTER 1: INTRODUCTION 1.1 Introduction- Social Networking Sites Few years back, usage of social networking sites became popular around the world. Social networking sites are also known as social networking website. Social networking sites (SNSs) are increasingly attracting the attention of academic and industry researchersââ¬â¢ fascinated by their affordances and reach. Social networking sites are web-base service that building an online community of people that share same interest, or activitiesRead Morebullet theory7360 Words à |à 30 Pagesï » ¿Bullet Theory The magic bullet perspective, also called the hypodermic needle model, is a model for communications. Magic bullet theory has been around since the 1920s to explain amp;ldquo;how mass audiences might react to mass media,amp;rdquo; reports Media Know All. According to University of Twent in the Netherlands, the theory states that mass media has a amp;ldquo;direct, immediate and powerful effect on its audiences. History Several factors, including widespread popularity of radio
Monday, December 16, 2019
American Gun Laws Free Essays
Gun laws in the United States of America need to be altered in order to make American society safer. The Second Amendment of the Constitution reads ââ¬Å"A well regulated Militia, being necessary to the security of a free State, the right of the people to keep and bear Arms, shall not be infringed. â⬠This means that from the point any American child is born they have the right to possess a gun and use it for their own safety. We will write a custom essay sample on American Gun Laws or any similar topic only for you Order Now How can a child as young as the age of ten years old know the difference between using a gun for their safety and playing with a gun putting themselves into danger? One state in America called Virgin has its very own law that every person must possess a gun. The law in the United States approves of blind men or woman having the right to possess a gun. If you are mentally affected you are also eligible to possess a gun. How can this be legal? Semi- automatic and automatic guns can be legally purchased in most US states by anyone who doesnââ¬â¢t have a violent criminal record. What is a violent criminal record? The law itself is not worded correctly. Semi-automatic guns are weapons which perform all steps necessary preparing the weapon to fire again after one shot. Automatic guns are firearms which keep firing bullets until the trigger is released. Why should every day American citizens need these sorts of weapons to ââ¬Å"protect themselvesâ⬠? Ammunition for guns can be purchased at nearly every store around the United States including Kmart and even in a barbers shop. Not only are you able to buy ammunition for very powerful guns but you are also legally allowed to buy as many sets of ammunition as you desire. Seventeen cents is all you need to purchase one bullet in America. If Americans wanted fewer people dying from guns every year they would change the price and the fact that guns are so easy to access dramatically. If bullets were 7,000 dollars each they would be used more carefully. This would influence a massive change in people dying per year from ââ¬Å"gun accidentsâ⬠as Americans would become very cautious in using their ammunition wisely. In 1999 two boys, Eric Harris and Dylan Klebold went on a shooting rampage at Columbine High School. They purchased their weapons legally from the local Kmart. They used semi-automatic guns, shot guns and even possessed 99 explosives and 4 knives. They shot 900 rounds of ammunitions killing a total of 12 students and one teacher and then themselves. The massacre started a debate over gun laws and the availability of firearms to high school students. It resulted in an increase emphasis on school security. Students in American schools now must go through metal detector before entering their daily lasses. Security also checks for any sharp metal such as nail clippers but they do not focusing on the fact that guns are a large cause of death. One child was suspended from his school because he was carrying around a stapler. Guns are still legally allowed in schools. 45% of US households have at least one gun. Around 59. 1 million adults in the United States own a gun. There is no law stating that you need to register your gun so it is impossible to know exactly who owns a gun and how many guns are being sold. 31,593 helpless lived were killed in 2011 by guns. This is a clear message. Guns are not doing any good. Therefore they should not be allowed. Guns should not be used to take others lives. They should be used in the military to protect the country not to kill. They should be used for people that like to go hunting. Semi-automatic and automatic guns are not used to kill a dear so why are they allowed to be sold to any civilised person in the United States? It is said that the availability of a gun makes it more likely that you will have feelings of anger or thoughts of suicide. 381 people have died from gun shooting in Germany, 255 in France, 165 in the UK, 59 in Japan and 39 in Australia. Why is it that approximately 100,000 American people die every year from guns? This is 300 people per day losing their lives because of guns. This is screaming out to Americans that they have to act now. Waiting another year is just losing 100,000 more lives. The news in America impacts greatly on the way society looks at their safety. The TV advertises violence sending a bad message across to any children in the United States. One hour before the Columbine shooting America bombed a school and a hospital in Iraq. This is not setting a good example. Changing the gun laws is a battle between freedoms and safety. It is a battle between freedom for the American people as they have lived their whole lives with the idea that they are safe as they have possession of guns. They have grown up with parents teaching them how to use a gun and in many cases this can lead to good and bad. It can be bad because a child might accidently use a gun for the wrong reasons or their parents have taught them the wrong way of using one. Putting themselves into danger and for good as some families might be smart enough to tell their children there are other ways of protection over guns. It is a battle between safety for all the reasons above. Guns have been seen to be used for nothing but bad in the past and this needs to change. 20 people in America are dying every single hour from a gun. This is not only telling us that they are not used for safety precautions but it is telling us that the American citizens are not very educated in their actions and the way they act. Most Americans might be very good at handling guns and not using them for the worse but to think that so many are dying from one machine and nothing is changing is not good at all. In Australia around about 65 people are killed by guns every year. In America around about 11,127 people are killed by guns every year. 40% of guns sold are not sold without a background check. This means that people with criminal records are easy accepted to own a gun when they are said not to be. The Law says that is you have a criminal record you are unable to possess a gun but many Americans are still easily getting one. This is a wakeup call. America should not be allowing possession of guns for the safety of their own country. Where there are more guns, there are more deaths. America has to start acting now before another 100,000 people are dead. How to cite American Gun Laws, Papers
Sunday, December 8, 2019
Bcg on Hul free essay sample
Once you know which businesses stand where in your business portfolio, you also come to know which businesses need investments, which needs harvesting (making money), which needs divesting (reducing investment) and which needs to be completely taken out of the business portfolio. For a major organization like HUL, ITC etc which have multiple categories and within the categories, they have multiple lines of products; the BCG analysis becomes very important. At a holistic level, they get to make a decision on which product to continue and which product to be divested. Which product can give new returns with good investment, and which products are reaching the apex of market share. BCG Growth Share Matrix ââ¬âà The BCG growth share matrix was developed by Henderson of the BCG group in 1970? s. The matrix classifies businesses / SBUââ¬â¢s by 1) Relative Market Share ââ¬âà The market share of the business / SBU / Product in the market as compared to its competitors and overall product / category. 2) Market growth rate ââ¬âà The growth rate of the industry as a whole is taken into consideration from which the growth rate of the product is extrapolated. This growth rate is then pitched on the graph. Thus by having 2 basic but at the same time very important factors on X axis and Y axis, the BCG matrix makes sure that the classifications are concrete. Calculating the Market growth rate comprises of both industry growth and product growth rate thereby giving a fair knowledge of where the product / SBU stands in comparison to the Industry. The market share on the other hand comprises of the competition and the product potential in the market. Thus when we consider growth rate and market share together, it automatically gives us an overview of the competition and the industry standards as well as an idea of what the future might bring for the product. Once the businesses have been classified, they are placed into four different quadrants of the matrix. The quadrants of the matrix are divided into 1) Cash Cows ââ¬âà High market share but low growth rate (most profitable). 2) Stars ââ¬âà High market share and High growth rate (high competition) 3) Question marks ââ¬âà Low market share and high growth rate (uncertainty) ) Dogs ââ¬âà Low market share and low growth rate (less profitable or may even be negative profitability) On the basis of this classification, strategies are decided for each SBU / Product. Letââ¬â¢s discuss the characteristics and strategies of each quadrant in detail. Explanation: 1) Cash Cows ââ¬âà The cornerstone of any multi product business, cash cows are products which a re having a high market share inà a low growing market. As the market is not growing, that cash cow gains the maximum advantage by generating maximum revenue due to its high market share. Thus for any company, the cash cows are the ones which require least investment but at the same time give higher returns. These higher returns enhance the overall profitability of the firm because this excess revenue can be used in other businesses which are Stars, Dogs or Question marks. In the case of HUL following are the Cash cows like Mass Soaps, Beverages, Oral care and Laundry which are running very well in the market today, Oral and Mass soap today is doing very good hence it is the cash cows for HUL today. Strategies for cash cow ââ¬âà The cash cows are the most stable for any business and hence the strategy generally includes retention of the market share. As the market is not growing, acquisition is less and retention is high. Thus customer satisfaction programs, loyalty programs and other such promotional methods form the core of the marketing plan for a cash cow product / SBU. 2) Stars ââ¬âà The best product which comes in mind when thinking of Stars is the telecom products. If you look at any top 5 telecom company, the market share is good but the growth rate too is good. Thus because these two factors are high, the telecom companies are always in competitive mode and they have to juggle between investment and harvesting vis investing money and taking out money time to time. Unlike cash cows, Stars cannot be complacent when they are top on because they can immediately be overtaken by another company which capitalizes on the market growth rate. However, if the strategies are successful, a Star can become a cash cow in the long run. Just like the products from HUL like Hair Care products, Skin Care products, Premium Soaps Laundry products, Deodorants and itââ¬â¢s lately release brand Water (PureIt) Strategies for Stars ââ¬âà All types of marketing, sales promotion and advertising strategies are used for Stars. This is because in cash cow, already these strategies have been used and they have resulted in the formation of a cash cow. Similarly in Stars, because of the high competition and rising market share, the concentration and investment needs to be high in marketingà activities so as to increase and retain market share. ) Question Marks ââ¬âà Several times, a company might come up with an innovative product which immediately gains good growth rate. However the market share of such a product is unknown. The product might lose customer interest and might not be bought anymore in which case it will not gain market share, the growth rate will go down and it will ultimately become a Dog. On the o ther hand, the product might increase customer interest and more and more people might buy the product thus making the product a high market share product. From here the product can move on to be a Cash Cow as it has lower competition and high market share. Thus Question marks are products which may give high returns but at the same time may also flop and may have to be taken out of the market. This uncertainty gives the quadrant the name ââ¬Å"Question Markâ⬠. The major problem associated with having Question marks is the amount of investment which it might need and whether the investment will give returns in the end or whether it will be completely wasted. Processed foods and Color Cosmetics are few of the Question Marks for HUL since it is very rare found in the market due to the reason that it is not giving results as much expected in the consumer market today. Strategies for Question marks ââ¬âà As they are new entry products with high growth rate, the growth rate needs to be capitalized in such a manner that question marks turn into high market share products. New Customer acquisition strategies are the best strategies for converting Question marks to Stars or Cash cows. Furthermore, time to time market research also helps in determining consumer psychology for the product as well as the possible future of the product and a hard decision might have to be taken if the product goes into negative profitability. ) Dogs ââ¬âà Products are classified as dogs when they have low market share and low growth rate. Thus these products neither generate high amount of cash nor require higher investments. However, they are considered as negative profitability products mainly because the money already invested in the product can be used somewhere else. Thus over here businesses have to take a decision whether they should divest these product s or they can revamp them and thereby make them saleable again which will subsequently increase the market share of the product. Dogs for HUL are its Sea Products which is definitely and alarm for HUL to kill it. Strategies for Dogs ââ¬âà Depending on the amount of cash which is already invested in this quadrant, the company can either divest the product altogether or it can revamp the product through rebranding / innovation / adding features etc. However, moving a dog towards a star or a cash cow is very difficult. It can be moved only to the question mark region where again the future of the product is unknown. Thus in cases of Dog products, divestment strategy are used. Sequences in BCG Matrix [pic] Success Sequence in BCG Matrix ââ¬â The Success sequence of BCG matrix happens when a question mark becomes a Star and finally it becomes a cash cow. This is the best sequence which really gives a boost to the companyââ¬â¢s profits and growth. The success sequence unlike the disaster sequence is entirely dependent on the right decision making. Disaster sequence in BCG Matrix ââ¬â Disaster sequence of BCG matrix happens when a product which is a cash cow, due to competitive pressure might be moved to aà star. It fails out from the competition and it is moved to a question mark and finally it may have to be divested because of its low market share and low growth rate. Thus the disaster sequence might happen because of wrong decision making. This sequence affects the company as a lot of investments are lost to the divested product. Along with this the money coming in from the cash cow which is used for other products too is lost. Results on the strategies for HUL based on the BCG Matrix. There are four strategies possible for any product / SBU and these are the strategies which are used after the BCG analysis. These strategies are 1) Build ââ¬âà By increasing investment, the product is given an impetus such that the product increases its market share. Exampleà ââ¬âà Pushing a Question mark into a Star and finally a cash cow (Success sequence) ) Hold ââ¬âà The company cannot invest or it has other investment commitments due to which it holds the product in the same quadrant. Example ââ¬âà Holding a star there itself as higher investment to move a star into cash cow is currently not possible. 3) Harvest ââ¬âà Best observed in the Cash cow scenario, wherein the company reduces the amount of i nvestment and tries to take out maximum cash flow from the said product which increases the overall profitability. 4) Divest ââ¬âà Best observed in case of Dog quadrant products which are generally divested to release the amount of money already stuck in the business.
Subscribe to:
Comments (Atom)