Monday, September 30, 2019

Morphology Is a Valid Strategy for High School Students Essay

Theoretical Explanation Many researchers have proposed that teaching students word roots unlocks the meanings of unknown words. The majority of words in the English language have origins from Greek and Latin. Ninety percent of English words over one syllable are Latin based, and the remaining 10 percent are Greek based (Rasinski, Padak, Newton, & Newton, (2008, p. 11). Just as phonics teaches word families, Greek and Latin roots will help students sound out words and determine the meanings of words (Padak, Newton, Rasinski, and Newton (2008, p. 29). Nagy & Anderson, 1984, found morphology played an important role in learning vocabulary by allowing students to make semantic connections between related word families. They concluded, â€Å"The ability to utilize morphological relatedness among words puts a student at a distinct advantage in dealing with unfamiliar words† (p.323). While research supports the teaching of word roots, no formalized instruction in roots exists at my high school. Purpose of my study: Students need vocabulary deciphering strategies in high school. Morphology is a valid strategy for high school students to improve vocabulary. Studies also show an increase in reading comprehension and spelling. Third through sixth grade students performed better on reading and spelling with morphophonemic training than with just training in phonics (Henry 1988, 1989, 1993). In the study, â€Å"Contributions of Morphology Beyond Phonology to Literacy Outcomes of Upper Elementary and Middle-School Students,† Nagy, Abbott, and  Berninger (2006) found â€Å"Results showed that when the shared variance among morphological awareness, phonological working memory, and phonological decoding are controlled statistically, morphological awareness contributes †¦at all grade levels to reading comprehension, reading vocabulary, and spelling† (p. 143). â€Å"Corson, a British sociologist, even suggests that it is differences in language ability, more than any other observable factor, that affects children’s potential for success in school. He makes the point that learning the Latin and Greek word roots allows children to begin learning the ‘specialist’ words in contrast to the Anglo-Saxon ‘performance’ vocabulary. He suggests that some social groups do not learn these special words in their natural environment. â€Å"(1985, p.28). The purpose of this study is to develop student morphemic awareness and increase their knowledge of the meanings of word roots including prefixes and suffixes. New avenues of learning roots will be explored. The goal is to improve students’ potential to decipher the meaning of new vocabulary. Learning Targets First, students will be able to divide multi syllable words into word parts or morphemes. On Ellen Gagnà ©Ã¢â‚¬â„¢s level of complexity in human skills, using Discrimination students can identify and separate roots, prefixes, or suffixes in a word. Next, students will learn the meanings of common prefixes, suffixes and roots. Ellen Gagnà © would label Greek and Latin roots Defined Concepts. I hope to show students will be able to determine a word’s meaning based on their knowledge of the word’s parts. Ellen Gagnà © would label this Higher Order Rules. Students will need to apply their previously learned definitions, to form a new definition of a new word. Area of Focus Roots to be studied will be pulled from various resources including: Stauffer, 1942, identified the fifteen most common prefixes from the 10,000 words in the Thorndike Word Book: ab (from) ,ad (to),be (by),com (with),de (from),en (in),ex (out),in (into), in (not),pre (before), pro (in front of), re (back), sub (under), un (not) (pg. 455). â€Å"Brown (1947) noted that 80% of the English words borrowed from other languages come to us from Latin and Greek and make up approximately 60% of our language. He analyzed Latin and Greek word roots and concluded that 12 Latin and 2 Greek roots, along with 20 of the most frequently used prefixes would generate an estimated 100,000 words (see Table 1)†(Henry, 1993).Brown’s fourteen roots: 1.tent, ten, tin, tain 2.mit,miss, mitt 3.cap,capt, cip,cept , 4. 14. scribe,script 5. sat, stat, sist 6. graph,gram 7. log,logy 8.spect 9. plic,pled, 10.ply11. tens,tend, tent 12.duc,duct 13. pos,pon 14. face,tic, fact Padak, Newton, Rasinski, and Newton (2008) identified a series of level 1, level 2, and level 3 roots for primary, intermediate and middle school students (pgs. 12-15). Their lists includes prefixes, suffixes, and bases (roots) from both Latin and Greek. The Least You Should Know about Vocabulary Building by Glazier, Friend, & Knight.  Greek & Latin Roots:Keys to Building Vocabulary by Rasinski, Padak, Newton & Newton. Past Problems Achieving Learning Targets My school does not teach Latin. Also, vocabulary building is not built into the English standards. Students without previous exposure to word roots, suffixes, and prefixes will not get additional exposure at our high school. The school I teach at draws students from 27 different towns throughout northwestern Connecticut. Students do not come with a consistent core of learned roots. Significance Students need to increase their vocabulary to be able to read and comprehend complex texts. Students that can use context clues and knowledge of word origins to decipher a new word’s meaning. Students need to interpret vocabulary for standardized tests, when reading their textbooks, and other daily reading. â€Å"If†¦it is one’s goal top promote generalized vocabulary acquisition by equipping readers with strategies that will enhance their independent vocabulary learning, then instruction in morphemic and contextual analysis becomes the preferred approach† (Baumann et al. 452). â€Å"The language of school, especially in the upper grades, is often driven by content area texts. Most of the speciality words in math, science, and social studies come from Latin and Greek origin† (Henry, 1993). Research Question I am interested to know if students can increase their ability to define unknown words if they have knowledge of dividing words into morphemes and have learned prefixes, suffixes, and roots. Learning Plan Ideas wiki/notebook flash cards/virtual flashcards/app for I touch/I Pad/I Phone i touch applications Resources Baumann, James F. , & Edwards, Elizabeth Carr, Font, George, Tereshinski, Cathleen A. , Kame’enui, Edward J., Olejnik, Stephen. (2002). Teaching morphemic and contextual analysis to fifth-grade students. Reading Research Quarterly. 2, 150-176. Baumann, James F., Boland, Eileen M., & Edwards, Elizabeth Carr, & Olejnik, Stephen, & Kame’enui, Edward J. (2003). Vocabulary tricks: Effects of instruction in morphology and context on fifth-grade students’ability to derive and infer word meanings. American Educational Research Journal. 40, 447-494. Bromley, Karen. (2007). Nine things every teacher should know about words and vocabulary instruction. Journal of Adolescent & Adult Literacy. 7, 528-537. Brunner, Brett L. (2006). Word Empire:A Utilitarian Approach to Word Power Brett L. Brunner, M.A. Star Nemeton Educational Innovations, LLC Bryant, Peter, & Hurry, Jane, & Nunes, Terezinha, & Pretzlik, Ursula (2006). Improving literacy by teaching morphemes. New York, NY: Routledge Carlisle, Joanne F, & Stone, Addison C. (2005). Exploring the role of morphemes in word reading. Reading Research Quarterly. 4, 428-449. Fresch, Mary Jo (2007). Word study: Ways to captivate reluctant learners. Adolescent Literacy in Perspective. March, 8-11. Glazier, Teresa Ferster, Knight, Laura, & Friend, Carol. (2004). The least you should know about vocabulary building: Word roots. Wadsworth Publishing Green, Tamara M (2008). Greek & Latin roots of English. Lanham, Maryland: Rowman & Littlefield Publishers, Inc. Haag, E Stern (2003). In search of the benefits of learning Latin. Journal of Educational Psychology 95, 174-178. Henry, Marcia. (1993). Morphological structure: Latin and Greek roots and affixes as upper grade code strategies. Reading and Writing. 2, 227-241. Holmes, Thomas C., & Keffer, Ronald L (1995). A computerized method to teach Latin and Greek root words: Effect on verbal SAT Scores. The Journal of Educational Research. 1, 47-50. Langer, Judith A. (2001). Beating the Odds: Teaching Middle and High School Students to Read and Write Well. American Educational Research Journal 40, 447-494. Menn, Lise, & Peters, Ann M, (1993). False starts and filler syllables: Ways to learn grammatical morphemes. Language. 4, 742-777. Nagy, William E., Anderson, Richard C. (1984). How many words are there in printed school English? Reading Research Quarterly. 19, 303-330. Nagy, William, Abbott, Robert D., & Berninger, Virginia W. (2006). Contributions of morphology beyond phonology to literacy outcomes of upper elementary and middle-school students. Journal of Educational Psychology 98, 134-147. Newton, Rick M., & Newton, Evangeline (2005). A little Latin†¦a lot of English. Adolescent Literacy in Perspective. June, 2-7. Otterman, Lois. (1955). The value of teaching prefixes and word-roots. The Journal of Educational Research, 8, 611-616. Padak, Nancy, & Newton, Rick M., & Newton, Evaneline, & Bromley, Karen (2008). Greek and Latin roots: Keys to building vocabulary. HuntingtonBeach, CA: Shell Education. Padak, Nancy, & Newton, Evangeline & Rasinski, Timothy, & Newton, Rick M. (2008). Getting to the root of word study: teaching latin and greek word roots in elementary and middle grades. In Farstrup, Alan E., & Samuels, S. Jay, What research has to say about vocabulary instruction (6-31). Newark, DE: International Reading Association. Scanlan, Richard, T. (1976). A computer-assisted-instruction course in vocabulary building through Latin and Greek roots. Foreign Language Annals. 6, 579-583. Stauffer, Russell G. (1942). A Study of prefixes in the Thorndike List to establish a list of prefixes that should be taught in the elementary school. The Journal of Educational Research. 6, 453-458.

Sunday, September 29, 2019

”As You Like It” by William Shakespeare Essay

Support the view that Shakespeare is examining different kinds of love and marriage in this play? In the play As You Like It there are quite a few different types of love. There are four sexual relationships in the play, all of which have different varieties, or examples of love The main couple in the play are Rosalind and Orlando. They first meet in a wrestling match that Orlando has been entered in against Charles. Rosalind notices him for his good looks and youth, and because of this is concerned he will be hurt. Orlando wins the match though and as a token Rosalind gives Orlando her necklace. Orlando instantly falls in love with Rosalind when he first sees her and is stuck for what to say to her, â€Å"Can I not say, ‘I thank you’? My better parts are all Thrown down, and that which here stands up is but a Quintain, mere lifeless block.† Rosalind then runs off into the forest of Arden dressed as a man called Ganymede. Orlando also flees to the forest where he writes ridiculous love poems and posts them on trees for Rosalind to find. Rosalind, dressed as Ganymede, then becomes friends with Orlando and gives him advice on ways to go about asking her to marry him. She does this by pretending to be Rosalind while dressed as Ganymede. This is so Orlando does not recognise it is her. This can get quite confusing at times. She finally reveals to him that it has been her all along though and they get married straight away. This is the first kind of love where both people love each other and no one else. This is the most simple love situation in the poem because it has no complications of people loving other people, or them not being allowed to love each other. The couple that show the least romance throughout the play is Silvius and Phebe. Silvius is a kind-hearted shepherd who lives in the Forest of Arden. Phebe though is a rough shepherdess who finds Silvius annoying. The reason for this is because Silvius is deeply in love with Phebe, and she has rejected him many times. Phebe just ignores him though and because of this Silvius keeps on asking her to love him, † Sweet Phebe, do not scorn me, do not, Phebe. Say that you love me not, but say not so in Bitterness†. The only person Phebe finds attractive in the play is Ganymede, who is actually Rosalind. She writes a letter to Ganymede asking him to marry her, and is rejected quite obviously. As a result of this Phebe is forced to marry Silvius in the end because she has no one else who likes her. I think the aspect of love that is showed her is a cruel side of love. The reason I think this is because Phebe is virtually forced to marry Silvius when she does not want to. Silvius though is overjoyed because she is the love of his life and marrying her is his dream. This is unfair on Phebe though because she does not love him, but she has no one else so has to go along with it. Celia and Oliver are the most surprising couple in the play I think. This is because they meet very close to the end of the play, and instantly fall in love with each other. Another reason for this is that Celia is a very kind, likeable woman throughout the play. Oliver on the other hand changes his personality. At the beginning of the play he is a very nasty man who says he hates his brother because of his good looks and his ability to be liked by everyone he meets. His personality changes though when he is sent into the forest to find his brother, Orlando, by Duke Frederick. He finds Orlando and then he meets Celia, who he instantly falls in love with. He then makes the story up of saving his brother from a lion and his personality completely changes. â€Å"‘Twas I, but ’tis not I. I do not shame to tell you What I was, since my conversion so sweetly tastes, Being the thing I am†. He turns into the complete opposite of his old personality, and becomes very nice. This also attracts Celia to him, as well as her thinking he is good looking. This attraction between the two of them means they become a couple and get married too. This is the same kind of love as Orlando and Rosalind experienced. This is where they have no complications and both of them love each other. They also fall in love with the first sight of each other, as did Rosalind and Orlando. The next couple I am going to examine from the play is the pairing of Touchstone and Audrey. This is possibly the strangest couple in the play. My reason for thinking this is that they are completely different people, and have very different backgrounds. Touchstone is a court jester, and has lived a sophisticated courtly life. Audrey on the other hand is a country girl who has been brought up on a farm. Even though there are these differences, the two still get married. They were meant to be wed quite early into the play, but this did not go as planned and they did not. They did how ever talk more about it and finally got married at the end of the play. â€Å"Come sweet Audrey, we must be married†. The love that this couple portray is lust. Touchstone may not have had the chance with a woman before, but he now has the chance of Audrey. He is only with her really because of the fact he can get things out of her, mainly sex. She is a country wench and Touchstone knows this, and I think this is the reason he goes after her, â€Å"Truly, and to cast away honesty upon a foul slut Were to put good meat into an unclean dish†.

Saturday, September 28, 2019

The Clarinet Essay Example | Topics and Well Written Essays - 750 words

The Clarinet - Essay Example Similarly, as I have been a musician since I was twelve, and because of my deep passion for it, describing the musical instrument ‘clarinet’ appears to be a simple objective for me to accomplish. Most of the people are very fond of clarinet’s music, but many dont really know much about this instrument. But I hope to describe it in such a manner that a pretty good idea of the same could emerge in my readers’ mind. The clarinet is an instrument from the woodwind family. It acquires its name from the word clarino, which means a particular type of ‘trumpet’ and prefixed to net which means ‘little’. Thus the word ‘clarinet’ can be taken to mean as ‘a little instrument which sounds almost like trumpet.’ The woodwind family has three branches, and each has a different source of sound. The sounds are made in clarinet through the vibrations that are made by blowing air across the top of this instrument, across a si ngle reed or in some cases across two reeds. The reed is clamped to a mouthpiece at the top of the instrument and vibrates against the mouthpiece when air is blown between the reed and the mouthpiece. In cases where two reeds are tied together and used in a clarinet, such instruments are known as double reed clarinets. The clarinet’s body is slender and long, and it accommodates some metal keys which can be pressed to play different notes. Made from wood, the clarinet produces a fluid sound when air is blown between the reed and the mouthpiece. Most of the clarinetists buy manufactured reeds while some of them make their own.

Friday, September 27, 2019

Week4journal Assignment Example | Topics and Well Written Essays - 750 words

Week4journal - Assignment Example The growth of industries in the North led to over-reliance to the southerners for the delivery of raw materials. There was an increasing raw material demand from the industries in the north. Cotton was among the main source of raw materials that produced in the south for industries at the north. Since the landowners in the south had a quest of more revenue, they demanded slaves to work for them. Slavery, therefore, became common in the south and deprived the lives of many people. They work in the cotton plantations for many hours without returns. Since the Northern depended so much to the south for the survival of their industries, they opted to control the southerners by making their colony. They moved in and grabbed the southerners’ land. They began to produce raw materials in large scale. Taking away their land meant that the southerners had to work hard to earn an income from the plantations. These aspect of the southerners working in the firms belonging to them but now controlled by the northerners led to colonialism and slavery within America. The demand for equality by the southerners began to grow in the nineteenth century. Slavery was facing hard times and the Africans who were taken to America as slaves were requesting for their rights (Gaston). Their demand for equal rights as the whites led to numerous strikes. Since the northerners and the owners of the plantations in the south wanted to proceed with their business, they allowed the freed slave in the south. Therefore, the development of the industries in the north improved the lively hood of the southerners by giving them a chance to live free and make their judgements. The end of the slave business resulted to states for the southerners. These states became homes to freed slaves (Ayers). They gained their independence and could live a life like their masters. They governed themselves and enjoyed some rights to own property from their

Thursday, September 26, 2019

Answer the question Assignment Example | Topics and Well Written Essays - 250 words - 11

Answer the question - Assignment Example Attitudinal content defines the third kind of meaning transmitted by messages. The attitudinal content indicates the required attitude that the recipient should exhibit (Posner, 2003). Although the curriculum affects the lives of students directly and defines the responsibilities of teachers, curriculum development involves debates by politicians. Notably, politicians at the federal and state levels play a critical role in curriculum development because they debate bills related to education and pass them into laws for implementation. Politicians are also policy makers determining the process of curriculum development. Curriculum development should reflect the progression made by the society. Therefore, politicians and other policy makers should be more critical when designing the modern curriculum. Teachers, school administrators, parents, and other stakeholders in the education system should actively participate in the development of innovations that define the process of curriculum development. Community members and the society should also play a part in curriculum development. Therefore, only politicians should not conduct curriculum development. In my opinion, the curriculum should be organized in accordance with critical criteria such as continuity, sequence, and integration. I have the conviction that the organization of the curriculum should be based on the experience of the learners. Such a design gives attention to the needs and the interests of the students and is likely to have outcomes that are more positive. Experience based curriculum organization promotes experiential learning, which prepares learners for the challenges in the real world. Organizing the curriculum using a subject-based design may also present positive outcomes. The subject-based design outlines the different subjects as well as the content in each subject. Such a design makes it easier for teachers to cover their content and for students to choose their area of interest (p.

Wednesday, September 25, 2019

Begin your Annotated Bibliography Essay Example | Topics and Well Written Essays - 1250 words

Begin your Annotated Bibliography - Essay Example The article also claimed that it has been observed that people in love have a high level of the stress hormone cortisol and lower levels of the neurotransmitter serotonin. This study reported that romance elicits a whole gamut of emotions with varying intensities. An individual in love would experience elation when the romance is at its peak and devastation when the romance ends. The lover also perceives himself differently at different times during the romantic episode. Initially, a person may feel insecure when pursuing the object of his affection, being unsure of how the other feels about him. When he successfully gains the affection of his romantic partner, confidence level is restored or even increased. Furthermore, Slater clarified that love stimulates the production of dopamine. This dopamine is responsible for creating an intense energy, exhilaration, focused attention and motivation to win rewards. Slater explained that dopamine enables the individual to be energetic enough to stay up all night, be bold, bright and risky. He then described that as the relationship between lovers becomes more serious, the hormone oxytocin is released. This hor mone promotes a feeling of connection and bonding. It is mostly associated with feelings of intimacy usually felt when one embraces a long-term spouse. This hormone is also released when a mother nurses her infant. This article assessed that the increased level of self-esteem is a direct benefit of romantic relationships. The article cited the benefits of close relationships. Close relationships encourage the self as it helps one handle the challenges in life such as dealing with failure and setbacks. More importantly, keeping close relationships helps lessen the impact of dreadful life experiences. Close relationships lead to romantic relationships. This article provides the cross-cultural evidence which proves that men tend to place more

Tuesday, September 24, 2019

Economics of Slavery and its Impact on Nation Essay

Economics of Slavery and its Impact on Nation - Essay Example African slaves were bought cheaply in African countries, and shipped into the Caribbean in the hold, in much the same way as other commodities. They were not only kept by those with large amounts of land, but also by small farmers, and city dwellers. It is generally believed that the economics of large acreages of Cotton and Sugar, combined with low levels of servant indenture, meant that America came to rely upon slaves to work the land. It would have been impossible to farm the vast amounts of these goods without slave labor, as liberated workers would have demanded pay, and probably better working conditions and fewer hours; slaves, on the other hand, were not employees, and could be worked in extreme conditions. African Slaves were able to repopulate, like livestock, and were also supposed to be immune to Malaria and other diseases (Racism saw them as stronger, and better suited to physical labor than white people); unlike Indian slaves, black people (at least in the early to mid 18th Century) stood out among the general population.

Monday, September 23, 2019

International Business Plan Research Paper Example | Topics and Well Written Essays - 3000 words

International Business Plan - Research Paper Example in the European country of Hungary. For this purpose, an assessment of the economic, social, political and legal environment of the country has been made. The paper also dwells on the requirements for success in the country from an individual’s perspective. Company Overview: About Levis Strauss & Co Levis Strauss & Co. made its humble beginning in 1853 when the Bavarian immigrant and founder of the company created the very first pair of jeans. At present, the company designs, markets and sells jeans, casual pants, tops, shorts, skirts, jackets, footwear et al. The company also has all related accessories for men, women and children in its product repertoire. The company boasts of popular brands like Levi’s, Dockers, Denizen, and Signature by Levi Strauss & Co. Over the years, the San Francisco headquartered company has grown steadily to become one of the global behemoths in the apparel industry. As on date, Levis Strauss & Co has operations in as many as 110 countries a nd generates close to 50 percent of its net revenues from markets outside the United States. Levi Strauss & Co conducts its operations outside the United States through foreign subsidiaries owned either directly or indirectly by it. The company’s global business is grouped into three geographic regions: Americas, Europe and Asia Pacific. The year wise (2009 through 2011) breakup of the net revenue earned by the company in these regions is shown in Table 1 below. Table 1: Region-wise Revenue for Levis Strauss & Co.* *Source: Annual Report of Levis Strauss & Co. The company’s brands are sold in 55,000 retail locations globally. Of these 2,300 retail locations house the brands of the company exclusively. As of November 27, 2011, the company had 498 company-operated stores located in 32 countries across the three regions. Of these there were 211 stores in the Americas, 178 stores in Europe and 109 stores in Asia Pacific. Additionally, there were another 1800 franchised, li censed, or other forms of brand-dedicated stores operated by independent third parties that sold Levis Strauss & Co. brands exclusively. Levis Strauss & Co has managed to build brands that people love and trust, in large measure, due to its responsible business practices. The company leaves no stone unturned to contribute to and respect the local communities in which it operates. As a business strategy, Levis Strauss & Co intends to grow its business profitably, spread out across consumer segments and price tiers and respond to marketplace dynamics while building on its competitive strengths. The company’s global footprint is a key factor in its long term growth and it must capitalize on it. Levis Strauss & Co has to focus on markets that provide lucrative growth opportunities. The company has to make full use of its massive global presence and local-market talent gain local market insights, adapt to local consumer trends and thus grow profitably. It is for this reason that t he company is looking to expand in Hungary. Country Overview: About Hungary The history of Hungary dates back to as far as A.D. 1000 when the country became a Christian kingdom. It emerged as an independent country after World War I. It was in 1968; under the headship of Janos Kadar, that Hungary introduced the ‘Goulash Communism’ whereby it began to liberalize its economy and placed

Sunday, September 22, 2019

Technology Adoption Essay Example | Topics and Well Written Essays - 2000 words

Technology Adoption - Essay Example Despite adoption of technology contributing positively to the organization, most firms have not utilised the potential benefits. Therefore, small firms and even researchers themselves should consider the factors hindering and those enabling adoption of wide range of technology to enable them make informed decisions on technology adoption. Wiggly Wigglers is a point of reference on benefits derived from adopting technology. Wiggly Wigglers gained immensely after adopting new technologies. Wiggly Wigglers is a natural gardening company which was founded by Heather Gorringe in 1990. It is located in a farm in the rural Blakmere, Herefordshire. According to Heather Gorringe, they live in a village with a total of 63 people only. She says that the cows in their farm are three times more compared to the total number of people. The company being careful in handling the land, the surrounding community and the environment, it produces eco-friendly products. These include: eco-friendly homewar e, plants and worm composting kits. They are keen to work with the environment and not against it. The small company gets motivation, ideas and directions which assist consumers to be part of the solution and not part of the damage, when it deals with various environmental products, such as gardening and recycling. The success of the company has been attributed to adoption of new technology at the early stages. The company came up with its own website in 1995. This included validation of the company’s address. Heather Gorringe admits that the company has been able to expand through various services which are internet based. She admitted that she has always been impressed by technology and that she has a great passion for it. The company has witnessed growth even through the recession. This is because the company did not invest in an internal information technology infrastructure but embraced already existing information communication infrastructure such as the social media an d services available on the internet which was of great advantage to the company. According to Bunzel, social media overcomes the barriers which exist between marketing and training. Social media assist large organizations and small businesses as well as the entrepreneurs to communicate different messages that drive sales in companies or portray positive image (goodwill) about the entity. The company’s founder Ms Gorringe began to explore earnestly the social media in September 2005. This was the period when she travelled to London to attend a podcasting conference. She was ever determined to find various innovative ways which could help boost her company. Her greatest desire was to reach out to greater audience about their existing products through broadcasting. Most people had the concern for organic gardening but most lacked adequate content. It was while at the conference that she fully understood about podcasting potential. She wanted to be independent on the issues to d iscuss. She was aware that to be able to sell she had to find an opportunity to give more explanation concerning the company’s products. Therefore, social media became the best tool to interact with her customers and other interested people. Social media enabled customers to purchase flowers online from the company. The company was able to persuade all its potential customers through the internet that its bouquets of English origin were of quality and worth buying. Selling worms was one of the

Saturday, September 21, 2019

Reflective Assignment Essay Example for Free

Reflective Assignment Essay This essay is a reflective account on my experience within the introductory period of my practice when caring for a patient. The essay will give the definition of reflection. This reflective essay will help me demonstrate how my experience in practice has helped me achieve one of the learning outcomes in my learning plan, (appendix 1). Driscoll (2000) will be used as a reflective model. The essay will explore what (description of events) so what (analysis) and now what (action plan). This essay is going to reflect on the importance of good communication with patients. Names in this essay have been changed, to respect the confidentiality of the patient and other healthcare professionals (NMC 2008). Reflection is ‘reviewing experience from practice so that it may be described, analysed, evaluated and consequently used to inform and change future practice’ (Bulman and Schutz, 2008: page 6). I was placed in an acute admissions ward at a Mental hospital. The ward is an admission ward for assessment and it admits all patients between 16-65 years for psychiatric treatment. What happened was one morning in this ward a male patient, Joe was brought in by the police, detained under Section 2 of the Mental Health Act 1983. I was assigned to admit the patient; NMC 2010a states that it is a requirement of nurses to have up-to-date and accurate records of patients. When my mentor Sarah, asked me to admit the patient, I agreed to do the admission process even though I felt I was not confident to do it, I had only observed Sarah admit a patient once. I felt I would be deemed incompetent if I turned down the opportunity to admit this patient even though I was not really confident in doing so I did not want to allow anything to work against me on this placement. I went to Joe and attempted to inform him that I was to take him through the admission process as well as to check his baseline observations. He looked at me and as if taking no notice of what I had just said started talking about how his wife betrayed him, he went on and on talking about his wife. I repeated myself but he kept on talking about his wife. In my head I thought he was just being difficult and it was time for me to check the observations of other patients. I repeated myself again telling him what I intended to do and this time Joe jumped from his sit and came very close to my face. Whilst standing very close to my personal space he shouted loudly saying â€Å"I am not going to talk to you monkeys until I speak with my GP and my Lawyer†, he then pushed me to the side and he walked off. In a state of shock I went back to Sarah and explained everything that had happened. This incident left me feeling confused and incompetent; I blamed myself for failing to perform what appeared like a simple task that my mentor had asked of me. Sarah sat down with me and explained to me that the patient was well known having been admitted on the ward several times before and is familiar to most of the staff. She thought Joe was behaving in such a way because I was new to him and also the fear of just being in a hospital away from his family contributed to his presentation. According to Chapman and Kimberly B. (2009) most patients experience the stress of being hospitalized and good communication has been identified as one of the tactics which will relieve them. Sarah took me with her to Joe, she wanted me to observe how closely she communicated with him and made him to relax. When we approached him he pointed at me and asked, ‘who is she? ’ Sarah introduced me to Joe then she asked him to come to a separate room with us. Surprisingly to me Joe did not refuse, Sarah spoke with him in an assertive but calm manner, she stated to him the importance of having his physical observations checked, this was to ensure that Joe understood the procedure for him to be able to give us his consent (NMC 2008). Joe was very co-operative and the admission process went on smoothly. I made sure I documented the procedures clearly. The second stage of Driscoll (2002) is the analysis of the events. Looking back at the way I had communicated with Joe and realized that might have contributed to the way he reacted. According to Sheldon (2004) ‘communication in nursing is a sharing of health-related information between a patient and a nurse, with both participants as sources and receivers’. Sully and Dallas (2010) also points out that communication is not just one way, it is a two way process. I realised that my communication with Joe was just one way. He was saying something to me, instead of listening I was telling him something and vice versa. No one was receiving information we were both encoding words that were not being decoded by any one. Sully and Dallas (2010) highlight how communication has need for a sender, a messenger, a receiver and a channel. When Joe asked Sarah, who I was, I realised that I had not introduced myself to him; this could be one of the reasons why he did not want to cooperate. Delvaux et al. 2004 states that to promote patient satisfaction ensure that the patient understands who you are and your specific role. Also Joe might have not understood me because when l said I wanted to check his physical observations he looked puzzled, he might not have known what an admission is nor what physical are. It was important for me to establish mutual understanding; this would have improved the outcome and help reduce his stress, (Fellowes et al 2004) From this experience l learnt that listening is an important skill to have in communication. Joe perhaps became angry about not being listened to, he did not feel valued. I realised that I should have listened to him and shown him some empathy. According to Rogers (1967) ‘empathy is the ability to feel a continuing desire to understand the client’s feelings and communications as they seem to him at the moment’. Roger (1967) also highlights that communication occurs when we listen with understanding. Just listening and trying to understand what Joe was saying could have helped me establish a therapeutic understanding with him. When Sarah was communicating with Joe she showed she was not only listening but also empathizing with him. When he mentioned about his wife betraying him Sarah was nodding her head to show she understood what he was saying. Words and language that we use sometimes only play a small part in passing on any message compared to body language, facial expressions and gestures. These will have an impact on the total sum of communication. (Hargie and Dickson 2004). Thirds stage of Driscoll is the Now what, which is my action plan, Since effective communication is extensively regarded as a key determinant of patient satisfaction, compliance and recovery it is important for me to have the suitable communication skills and to be adequately confident to use them in my clinical practice. From now when I am a student to the time I qualify my responsibility lies in improving my knowledge and skills on good communication and to be a good role model to others. Communication is a skill that I have to learn and it requires me to continually improve. In order for me to improve on my communication skills when I get back to my placement I need to have the commitment to listen more to what the patients are saying and to understand them fully. I also need to show them that I am listening and understanding them I must communicate this understanding to the patient. (Sully and Dallas, 2010). In my learning plan I stated that in order to improve my communication skills I must learn from my mentor and other health care professional as well as to research by reading more on communication. This incident has taught me that I can never say because I have been reading and learning from my mentor my communication skills are perfect. I am still learning on communication, it’s an ongoing process so I will still need to use my learning plan as well as all the information I have learnt from this incident as my primary plan. If my communication skills are well developed I will be able to manage situations now as a student as well as in the future when I qualify. Being able to manage situations can provide greater job satisfaction and it also reduces stress. (Dougherty, L. and Lister, S. 2011) In conclusion my experience taught me that communication is not just about talking, it involves, listening, looking and understanding what’s being said. Good communication builds confidence and understanding between nurse and patients and works well in improving their relationship. Communication is the basis of the relationship between the nurse and other members of the multi disciplinary team. If ever I get another opportunity to admit a patient I will start off by introducing myself and make sure that the patient understands what I am saying by giving him the opportunity to ask questions. I also learnt that if I am not confident in doing something I should talk to my mentor or any senior member of staff present and be sure on how to proceed with the allocated task. What I liked is on the same day another patient came and I was asked to do admit another patient again and I managed to do it confidently and the patient was very co operative.

Friday, September 20, 2019

Airline Reservation System

Airline Reservation System Introduction Overview The Project aim to design and implement a working model of an Airline Reservation System. The project will be built and tested on an Oracle database and uses JAVA as the programming language. JDBC will be use as the interface between the database and JAVA. The primary goal of this project is to help passengers make flight reservation. The system will be able to find all the flights available fulfilling a passenger’s needs and able to search all flights with a given origin and destination. The system will displayed the arrival and departure times, the flight number and passenger will decide flight reservation based on the displayed information The secondary goal is to provide a means for the airline operators to manager the flights. The operator will be able to put up lists of passengers with over-weight bags for Business and Economy class passengers External Interface Requirements User Interfaces: The Web will be used as an interface with the users Hardware Interfaces No special hardware is required for this product Software Interfaces: Java JDBC Apache Tomcat servlets Oracle 8I SQL server USE CASE Model A user may obtain available seating information for flight between specified locations, for a given date. A user may make a reservation for any available seat(s). A user may cancel an existing reservation. A user may than purchase the ticket. The system functionality is described in more detail using UML Static Model In the model the concept of reservation has been simplified by requiring that all reservations be part of a group reservation, even if a group reservation is for a group of just one. Figure 2. Normalized Information model of a flight seat reservation system annotated to convey meaning easily Figure 3. Formalised dependency derived from figure 2. The X denotes inconsistent dependencies. and 1 the terminal object. This figure represents both theory and model. Figure 4. modifies figure 3 by leaving out the detail of the terminal object. It adds in objects to support flights with multiple segments. A basic flight segment (flight_seg) is a leg of a flight that is the component of the flight between adjacent airports of the flight path. The flight_seg* object is an expression of all contiguous flight path combinations of flight segments, including basic flight segments and segments that include other segments. A static model of information is given in figure 2. The dependencies in this model are re-oriented in figure 3 to show the dependencies more clearly. The dependencies to airport are inconsistent because airport is playing two roles (departure airport and arrival airport). The terminal object is specified by the property that every object must have a unique arrow to it. The terminal object can be interpreted as representing global properties of the system such as the airline company that has the reservation system. Business Option Why ARS is Needed With Airline Reservation System implemented, the airlines may be subjected to many benefits, the benefits are as listed below: Increase in Sales of Tickets With Airline Reservation System, I can track our passengers purchasing preferences and with this I can promote special flight packages to our existing passengers. Passengers’ reservations patterns can also be used to determine the marketable flight and then try to provide more flights and services to fulfill the high demand. Besides, ARS is also capable in increasing passenger loyalty and satisfaction by providing good reservation and services. Reduce in Time and Cost Traditional paper reservation records have many drawbacks: they can be incomplete, torn, worn, misplaced, or lost. They also require a lot of storage space in addition to requiring extensive administrative time from user. With the implementation of ARS, it will prevent data lost with back-up function and decrease in cost and time. It can increase the speed of searching, processing and making reservation. Thus, it gives satisfactory to passengers. From the data stored in the system, it is capable to generate daily/monthly sales report automatically. Users do not have to waste their time to generate the report manually. More Organized Information Flight ticket reservation method has better organization of information for better retrieval with ARS. All other relevant data can be managed and well-organized using the system. Data will be stored in the database accordingly. Thus, user can make a clear view on any data as they wish without any problem. Technical Option Below are the list of features the system should or most have:- Add/Delete Airline Manager Information Add/ Delete Ticketing Staff Information Add/ Delete Flight Information Add/Delete Passenger Information Make Reservation View/Query/Cancel Reservation View/Query on Flight Information View/Query on Passenger Information View/Query on Airline Manager Information View/Query on Ticketing Staff Information Report on Flight, Passenger, Airline Manager and Ticketing Staff Existing Systems I have managed to do a research on the existing automated ARS used in Malaysia Airlines. The airlines reservation system used in Malaysia Airlines is known as KOMMAS. KOMMAS is a DOS-base system that use by MAS for ticket reservation. This system has 25 years history. It had been upgrade for 4 times in these 25 years to add more features in it. Now, they still are using this system to do reservation for customers. All brunch of MAS in overseas are using the same system to do reservation too. The system can check on the departure time and day to specific place. Not only flights that offer by MAS but also flights offered by other airline systems in Malaysia and overseas. For reservation, the reservation person will key in the record and book the tickets. Once booked, the system will check whether the flights or seats is confirm. This system has link to the capacity of the aircraft. For example, this system tells the number of seats occupied and empty seats for each class. If the seats had full, a note will pop up say that seats are full and confirm can not be made. By this function, the reservation person can tells the more accurately about which seats are available to customers. The reservation person will then confirm with customers. Once confirm, the customers will go to the ticketing counter to take the ticket and pay the money. The reservation person will key in the reference number to the system. The information of customers will pop up if he had made the reservation. The deadline for customers to take the tickets is 2 weeks before departure time. If the customers didn’t take the ticket and pay the money before these two weeks, the system will automatically erase the reservation. This is to enable others to do reservation. There is no deposit required in this process. For customers that want to change their flights departure time or date, the reservation person just need to key in the customer’s reference number and change the details. Customers also can cancel the flights if they couldn’t make it. The information of customers will keep by the system for 6 months. After 6 months, the system will automatically delete the passenger information. This system also allows customers to make some special requirement. For example, some people may have elegy to certain food, the reservation person will key in this special requirement for food into the system, so that special meal will be provided to this person. Customers also can choose seat that they prefer. In the other words, this system is customers friendly. Booking is done by reservation department. But ticketing department also can access it and make reservation for customers. Ticketing and reservation department are link to each other, they can access the same database. KOMMAS have a specific code for the user of this system. For persons who make reservation and ticketing, they have the highest accessibility to use the system. For managing level, they just can access the system and check the report of flights and customer’s reservation information. For administration level of this system, they can customize the flights and departure time. System down was happened before. When the system is down, all the ticketing reservation will do manually. The system also has backup the information of all flights and customers’ information. This is to prevent the damage of database due to virus or physical damage. So, there is no reason that they will lose their data. However, this system has its weaknesses. It can not generate report according to the requirement of user. Also, this system has no basic intelligent. User will only get the report after one or two weeks. Due to this system is DOS base, the interface of this system may not attractive. Also, it is not user friendly enough for the user. User will need to memorize all the codes to make reservation, to view reports, to check on flight and etc. Information that shown out from the system is messy. For the beginner user of this system, they will face the difficulties to understand the information shown. For the security part, user do not have own password to get into the system. They get into the system just by using the access code that they had given. Project Plan Gantt Chart The first session of this project is to develop the system’s prototype and interim report. I have divided the first session of tasks into six different parts from Project initiation and planning until presentation. The first task is Project initiation and planning which start on 12 Oct. 2007. Due to the deadline’s I will be expected to spend not more than two weeks to complete the first task. Than the next task is to work on Literature Review in this task I will be researching existing reference for the system and project, I will try to make contact with if possible visit a Local Airline office. The Second session of this project will starts after the submission of interim report and prototype. I will start to prepare the final report; I have divided those tasks mainly on seven different parts from Review on preview project work until presentation. On Thu 06/12/07, I planned to start a very crucial task, which is Analysis and Design. First I will have a analyze the requirement for this project and then I starts to design Entity Relational Diagram and Data Flow Diagram. It will consume most of the time in this task followed by drawing context diagram. The Analysis and Design is expected to finish on Tue 25/12/07. The final task before presentation is development prototype and Report, a prototype will be developed and it will consume most of the time while finalizing report will be the minor part in this task. The first task that I need to do is review on preview project work, which start on Thu, 24/01/08 I will analyze what problem are to be solved and what improvement to be made and design a new project plan. The first task will be expected to spend eight days to complete. The next task will be to update plan and requirement. After completing the review session, I will have the final update for the plan and project requirement. This plan should meet requirement in development a successful database CASE tool. This is expected to take five days to complete. And than, System Design is next which is Database and Software Architecture. I will construct a database to the system for the purpose of enhancement; I will design on screen and repair the data model, which is expected to finish in eight days. The next task is Prototype Review of major modules in this task I will continue to work on the prototype which I have done during the interim report before staring the initial system coding, It is expected to finish Tue, 25/03/08 .After the implementation phase, I will go through the testing phase by constructing a Test Plan and Test Data. I will create an acceptance test and begin system debugging if problem occurs. And this is expected to finish Thu, 17/04/08 The following task is Final Report and Testing Evaluation. In this testing phase, I will continue on the final report, system testing and system evaluation. I will concentrate on the Final Report as well as System Completion towards the end of project development. I need to prepare a well-written and high-quality final report. The final task is the presentation of the project. A good preparation on this presentation phase will insure a good representation of the project. Project Milestones l In the milestones table, it’s mainly divided into four major phases, which the first phase completed by 1 November 2007 while the second phases are expected to be completed by 15 November 2007 including the review presentation. And the final phases will be sub-divided into six tasks and the completion date for each task is stated as the table below No. Tasks Milestone/Date Completed 1 Project Initiation and Planning Wed 24/10/07 2 Literature Review (Research) Wed 05/12/07 3 Analysis and Design Tue 25/12/07 4 Prototype and Report Wed 23/01/08 5. Review on Preview Project Work Mon 18/02/08 6. System Design ( Database Software Architechit) Fri 07/03/08 7. Prototype Review of major Modules Tue 25/03/08 8. Test Plan Test Data Thu 17/04/08 9. Final Draft Testing Evaluation Mon 05/05/08 10. Presentation Thu 15/05/08 Table 1.1: Project Milestones Reference Johnson, M.S.J., R. Rosebrugh and R.J. Wood, 1997. Entity relationship models and sketches, submitted to Mathematical Structures in Computer Science, July, 1997, 18pp.

Thursday, September 19, 2019

Childhood Presented in To Kill a Mocking Bird by Harper Lee and The Blu

Childhood Presented in To Kill a Mocking Bird by Harper Lee and The Bluest Eye by Toni Morrison Childhood should be a time of great learning, curiosity, joy, playfulness and guiltlessness. The reality is that it can be a time of extreme vulnerability and dependency. The innocence and fragility of a child is easily manipulated and abused if not nurtured and developed. Family relationships are crucial in the flourishing of young minds, but other childhood associations are important too. These include school life, friends, play and peer-group. Both novels portray these factors and their effects on the character formation of their subjects, to some extent and, show that growing up can be a painful process greatly accelerated by the events that the children encounter. Scout and Jem are the daughter and son of Atticus Finch, a widowed lawyer based in Maycomb, twenty miles from Finch's Landing the family plot. They are a white, middle class family who have a black cook/housekeeper. Their story is written in To Kill a Mocking Bird, which was published in 1960. It's author, Harper Lee, was a white woman who incorporated many of her own childhood experiences into the book. She too came from a small, sleepy town in Alabama, her own father was a lawyer and her childhood friend was Trueman Capote, from whom she drew inspiration for Scout and Jem's friend Dill. Perhaps the most influential of the events that occurred during Lee's childhood was the Scottsboro Trials, where nine innocent young black men were accused of raping two white women. This was undoubtedly the inspiration for the climax of the novel, the rape trial of Tom Robinson. Lee wrote the novel in the late 1950's at the beginning of the Civil Rights Move... ...nced, and easy to read way. The character of the narrator Scout is infused with wit and humour and she paints pictures of lazy summer days at play, while still managing to deal with the rape trial and its aftermath. Her characters develop throughout the novel by a series of moralistic encounters with neighbours and family, until by the end of the novel Scout realises that they have learnt so much and remarks: "As I made my way home, I though Jem and I would get grown but there wasn't much else left for us to learn, except possibly algebra." (To Kill a Mocking Bird, P308) Lee certainly gets her point across but does so in a gentler, less harrowing way. BIBLIOGRAPHY To Kill a Mocking Bird, Harper Lee, William Heinemann Ltd, 1960. The Bluest Eye, Toni Morrison, Picador, 1990. - OTHER RESOURCES USED www.sparknotes.com www.pinkmonkey.com

Wednesday, September 18, 2019

Spain :: Spains Economy, Politics, Culture

Spain or also known as the kingdom of Spain is a beautiful country with a very alluring geography, history, culture, economy, missionary effort, and state capitol. Since Spain is such a large country it is packed full of information to research about. Spain is also the origin of many holidays and practices. Just because Spain is a foreign country doesn’t mean it can’t be interesting to others. Geography Spain is a beautiful country with astonishing landmarks and geographic information. Spain is located in southwest Europe (World Almanac 834) on the Liberian peninsula (Croy 7). To the north of Spain is France and the Bay of Biscay, to the south is the Strait of Gibraltar in the east is the Medaterian Sea, and in the west are Portugal and the Atlantic Ocean (World Almanac 834, 466). Two major landforms are the Sierra Nevada and the Pico de Aneto Mountain (World Book 741). Spain is also the largest country in the Liberian peninsula (Croy 7). Two major rivers in Spain are Duro River and the Guadiana River. (World Book 471). Spain’s language is Spanish and their religion is Roman Catholic and Muslim (World Almanac 834). Spain’s main natural recourses are gold, fish, and livestock (World Almanac 835). Economy Spain’s economy is a well-based way to equally spread money to all of the people. Spain’s currency is the European union euro. The gross domestic per capita is thirty three thousand six hundred euros a year. In labor force 2.4 percent goes to agriculture, 24 percent to industry, and 71.1 percent to services (World Almanac 835). By January twenty third 2011 One U.S.A dollar is only zero point seventy-five euros and one euro is equal to one dollar and thirty-three cents (Culture Grams). Three major agriculture products are wood, potash, and Zink (World Book 743). Culture Spain’s culture is very unique with interesting holidays and ethnic groups. One of Spain’s most interesting holidays is called the Twelfth Night. During the Twelfth Night the people of Spain give gifts instead of on Christmas. Even thought give them on the Twelfth Night but they still celebrate Christmas (Croy 27). Their ethnic groups are mixed Mediterranean and Nordic and their language is Spanish (Gale Vert Reference Library). On January eighteenth 2011 the population was 40,548,753 people and the literacy rate was 99% for male and 99% for female. The definition of literacy rate is, â€Å"The percentage of people over 15 who can read and write a paragraph of their life† (Culture Grams).

Tuesday, September 17, 2019

Speaker for the Dead

Prime Directive Response When dealing with foreign sentient species, it is crucial to maintain what is know as a prime directive. This is the notion that a species may explore distant planets, but must take certain precautions when dealing with other sentient species to prevent any change in their progression. In the novel Speaker for the Dead, the citizens of Lusitania go to great lengths to preserve their prime directive, but the indigenous species appear to benefit from their encounters with these humans, and begin to realize it themselves.The natives of the planet Lusitania, known to the humans as â€Å"piggies†, have learned much from the humans in the brief time that they have lived together. The human languages, Stark and Portuguese, were necessary in order to be able to communicate with the piggies, but the piggies seem to be using it for more than just communication. Pages 142-143 show that the piggies can transition between Stark and portuguese as a sort of language game that they play with the humans.The piggies already know four different languages, and the addition of two more can help their society express themselves in more ways. Besides language, the mere fact of making contact with another sentient species shows the natives that they are not alone in the universe and that they may not be the strongest or the smartest. If they realize this, it may help them to unite as a planet-wide species faster than they normally would have without outside contact. By seeing that the humans are more technologically advanced, the piggies may also focus more on striving to create new technologies themselves.History has shown us that most inventions happen because they are necessary, and the addition of humans on Lusitania may increase the necessity of technological progression. At this point, the piggies are far from being capable of first contact and therefore cannot be contaminated by human society due to the Prime Directive. Their culture seems backwa rds to the humans, but that does not justify any interference, even if it would potentially benefit the piggies. The two species are simply too far apart in progression to be able to successfully interact with each other.The fact that two humans have already been killed, and brutally so (at least in human standards), reinforces this idea. The piggies' culture is still hindered by radical traditions that the humans do not understand and most likely never will. By even being around the piggies, the humans are inserting themselves into the piggies' rituals and culture. The piggies may eventually realize that their culture is backwards and may abandon such rituals earlier than they would have. Or perhaps, they may even adapt their culture to human standards.With this being said, it seems apparent that even minimal contact between the two species is having a subtle but profound effect on both societies. The cultural difference of the piggies is too vast to allow interactions with the hum ans if the Prime Directive is to be maintained. Already, as is seen on pages 144-145, one of the natives realized that the humans are using metals as a resource to accomplish greater tasks, such as flight. It may have taken decades for the piggies to have discovered metal as a useful resource on their own. The humans should have gone to far greater lengths to preserve the prime directive.No resource that is not ready available or attainable should even be encountered by the natives until they discover it for themselves. The notion of a prime directive may seem considerate towards other species, but in the case of the piggies it appears to be almost impossible. The attempts to learn more about the natives of Lusitania without contaminating their culture has resulted in failure after failure. Even if the humans were to leave immediately, the piggies have still learned permanent information that they would not have even theorized for years.Although it seems as though the prime directiv e has been compromised between the humans and piggies, the latter seems to still benefit greatly from the knowledge. They've learned new languages, discovered that traveling to distant planets is possible, and are now even considering searching for new materials to create better technology. Perhaps the humans should have taken more care to prevent technological contamination, but the colonization of Lusitania by humans has led to an inevitable progression of the native culture.

Monday, September 16, 2019

Black Mans Burden

It's has been a very discussed topic whether the color of ones skin still can be a burden in today's society or not. For Instance are the black people, and especially In South America racism Is a big Issue. Thus racism Is weakened compared to centuries ago, it is still present in not only a big part of America but in the rest of the world as well. Racism is one of the main issues, that the American author Kisses Layman is dealing with in his writings.Layman is black himself and in his work â€Å"How to slowly Kill Yourself and Others In America† he shows us his personally story, which Is filled tit trials and reflections that lightens under-appreciated aspects of the modern American life. In the following essay will be examining a remembrance of Layman's essay from the web magazine Gawkier, which was published the 28 of July 2012, to see how Layman gets his intention across. Layman grew up in Mississippi with a childhood embossed of racism and violence. This was a part of his everyday life.To outline the central problem that this text is dealing with, it is important to emphasize that ones skin color is still very important In many societies today. For Instance there Is the real life episode with the Police Officer Darrel Wilson who shot and killed the arrear old young black unarmed man named Michael Brown. These racially issues are the ones Layman has been struggled with during his upbringing. It is therefore these issues he wants to draw attention to In his essay. Layman speaks of personal experiences In his works, and this type of argumentation Is called ethos.He Is using ethos to emphasize the burden that comes with for blacks in a white-controlled society. I believe that Layman's intention with his writings is to make people live their lives as they wish and intend to. That is why freedom† Is a very Important point In Layman's writings. This is further shown In the essay: â€Å"How free can you be If you really accept that white folks are the traffic cops of your life? Mama tells me that she is not talking about freedom. She says that she is talking about survival. 1 This quotation is very important, because it highlights Layman's life values compared to Layman's mother, who always taught him to be well behaved In a society controlled by white people. Layman was well behaved In his early years, but after several years of being treated badly, Just because of his skin-color, Layman had had enough. Layman became a boy with a lot of anger and frustration, and I think that through his writings he got vent for his feelings. First of all he starts in medias race: â€Å"I've had guns pulled on me by four people under Central Mississippi skies†¦ 2 This dramatic and brutal start is very catchy. Secondly the language in his essay is very brutal and dramatic as well. He Is using words like gun, Niger and buck, which have a negative connotation. Thirdly he Is using flashbacks In a way that I haven't read before. Layman is over all writing about his young days in Mississippi, but sometimes he is OFF further shown in the essay: â€Å"16 months later, I'm 18, three years older than Edward Evans will be when he is shot in the head behind an abandoned home in Jackson. 3 By using this very unspectacular way of writing, he gets to his audience with the way of persuasion called pathos, where he is relating to the feelings. These parallels that he is using are episodes, which have happened in the last couple of years. He therefore achieves to make his past familiar with the racially issues that goes on today. The only difference is that he has survived, and the kids he is relating to have men killed. Likely because of racially issues.One of the persons who did not support his strong opinions was his mother. Layman therefore took distance to his mother, when she once pulled a gun to his face. To Layman this complex of problem was about the freedom that the black people weren't in possession of in Mississippi. To L ayman's mother it was a matter of survival, and therefore it was very important to her that they would fit in as much as possible. Thus Layman has gotten death treats; it has not stopped him from writing or drawing attention to these issues.Overall, Layman is using ethos to make his audience relate as much as possible through his personal experiences during his upbringing in Mississippi. An episode that Layman uses and which supports the theme racism is when an undercover â€Å"white† cop once pulled a gun at him. We most assume that this cop, called John Deere, pulls a gun at Layman, Troy, Cleat and Leighton because of their skin color since Deere shouts â€Å"Niger lovers† at them. By using ethos Layman achieves to get his audience attention since Layman's personal experiences are truthful, chocking and provocative.His writings however are aimed to a wide American target audience, and since Layman is a very intelligent and proficient writer, I think, that he achieves to get a lot of peoples' attention. He writes in a very special way, which catches the audience attention very quickly. All in all, the remembrance is a display of Layman's personal life where racism and violence is still present. Layman wants to draw attention to racism and violence. He wants people to say yes to life instead of letting some people being the â€Å"traffic cops† in your life, because of the burden that comes with when you are colored.

Sunday, September 15, 2019

Pepsi’s Advertising History

I chose Pepsi because I decided it would be interesting to see how the company started out and what kinds of marketing strategies they used that makes them into the huge success story they are today. Here’s what I’ve discovered and it is quite an impressive story: In 1898, in North Carolina, a pharmacist named Caleb Bradham began experimenting with juices and spices and syrups looking for something to quench the thirst of his customers on some of the hot humid days. Low and behold before it was all said and done, he had invented the drink we know today as Pepsi-cola. It wasn’t until 1903 that Pepsi was patented and Bradhams first ever advertizing sell went along with his pharmacist concoction, â€Å"Exhilarating, invigorating, and aides indigestion.? He initially mixed the soda himself and distributed it through his soda fountain and then decided to bottle it so people could drink it anywhere. By 1909, the Pepsi bottle logo had been changed 3 times, 15 bottling plants had opened up, the slogan became, â€Å"The Original Pure Food Drink† and Pepsi was trade marketed in Mexico and Canada. Also by that time Mr. Bradham had gotten himself some of the best advertisement available at the time. He had a celebrity endorser for a race car named Barney Oldfield. Barry appeared in news paper ads describing Pepsi-cola as â€Å"a bully drink – refreshing, invigorating, a fine bracer for a race. † In 1920 Pepsi’s new motto was â€Å"Drink Pepsi-cola. It will satisfy you. † But by 1923, Bradham wasn’t worried about his motto or slogan; he was worried about the rising cost of sugar. So worried in fact that after it hit 26 cents per pound, he stocked up on it tremendously afraid it would go even higher and then it fell to an all time low of 2 cents per pound. By 1923, Bradham was bankrupt and then Pepsi –cola was sold off to Craven Holdings Corporation for $30,000. It was then sold to Roy C. Mega gel for $35000 and he formed the Pepsi Cola Company. It took until 1934 for Pepsi to come up with the best marketing idea yet. It began selling its 12 ounce bottles of soda for only 5 cents – the same price as the competitor’s 6 ounce bottle. 1939 brought a whole new look at the value of Pepsi. A cartoon strip, â€Å"Pepsi and Pete† introduced the theme â€Å"Twice as much for a nickel â€Å"to reinforce the huge value advantage of the soda Pepsi. By 1940 Pepsi makes nationwide history because their jingle†Nickle, Nickel† was broadcast nationwide and became a hit record. It was translated into 55 different languages. In1941 Pepsi wanted to support Americas War Efforts so it changed its bottles to red, white and blue. There also opened up a Pepsi Canteen place in Times Square, New York that operated all year long and enables more than 1 million families to record messages for armed service personnel overseas. Eventually in 1950 Pepsi was forced to raise its 12 ounce bottle prices to a competitive level so their slogan became â€Å"More Bounce to the Ounce† and the logo was changed again. As Americans became more weight conscious, Pepsi decided they would be a prime opportunity as a target market. That’s when â€Å"The Light Refreshment â€Å"and â€Å"Refreshing without filling† slogans came in. Pepsi went after another new target market in 1958 when the company decided it didn’t just want to be known as â€Å"the kitchen cola† because of it being considered such a bargain brand. Pepsi started identifying itself with the young, fashionable consumers using the new â€Å"Be Social, Have a Pepsi† slogan. A swirl was then added to the straight necked bottle of the past. In 1961 Pepsi saw the opportunity to further define its target market by recognizing the importance of the younger post-war generation. â€Å"Now its Pepsi, for those who think Young† defines youth as a state of mind. 1963 brought about one of the most significant phenomenon’s in commercial history because the post-war baby boomers emerged on society and in the market place. Pepsi took advantage of that change and made Pepsi the brand of the new generation – the Pepsi generation. † â€Å"Come Alive! You’re the Pepsi Generation† makes advertizing history. This will be the first time a product is identified by its consumer’s lifestyles and attitudes instead of its attributes. In 1964, Diet Pepsi was introduced and by 1966 it had its own campaign, â€Å"Girl Watchers† that focused on the cosmetic benefits of the low-calorie cola. The music to this new item became a tip 40 hit. When research indicated that consumers place very high regard on Pepsi’s superior taste when chilled, â€Å"Taste that beats the others cold. Pepsi powers on† emphasized Pepsi’s product superiority. When in 1973 our nation was involved in massive social and political change, Pepsi came up with â€Å"Join the Pepsi People, Feelin’Free: campaign. One People, many personalities. After Patriotism was sectored in the U. S. with the celebration of the bicentennial, American people looked to the future with optimism. â€Å"Catch the Pepsi Spirit† is the mood the Pepsi Generation took forward with it in the 80’s. The soft drink war had grown more competitive but for Pepsi it had already been won. : Pepsi Now! † explained it all. Partway through the 1970’s Pepsi came up with a marketing strategy that would become an international landmark in advertizing – The Pepsi Challenge. Consumer test after consumer test confirmed that more people preferred Pepsi over Coca-cola. That reality was made into advertising and made marketing history as well as gained market share for Pepsi. Pepsi also became the largest selling soft drink in super markets by the time the 80’s got here. When 1984 came along, a new generation had emerged- in the United States, around the world and in Pepsi advertizing, too. To make this new generation happy, Pepsi began with a new campaign containing Michael Jackson, the most popular entertainer in the world at the time, starring in the company’s first 2 commercials. These two were the most eagerly awaited advertizing of all time. The fact that during rehearsal Michael Jackson’s hair was actually set on fire accidentally did not diminish Pepsi’s popularity at all. After this the company’s publicity went to $3 million in worth. Even after Geraldine Farroro’s Pepsi ad fueled debates about the ethics of politicians doing commercials, Pepsi seemed untouched. Emanuel Goldman, a beverage analyst at Montgomery Securities in San Francisco forecasted that the growth for all Pepsi’s soft drinks in 1985 may match that of Coco-cola USA products, Pepsi’s biggest rival. In 1985 the front runners in the soft drink business were Coke – Pepsi – 7-up – and Dr. Pepper. Coke changed its product make-up but swears it never meant to emulate Pepsi. -up announces people are concerned about caffeine and other artificial ingredients so its ads will stress â€Å"It never had it, it never will†. People just don’t want traditional sugar any more. Soon Pepsi introduced Slice containing 10% fruit juice, Coke unveiled Cherry Coke and was testing Minute Maid Orange Juice at the time. 7-Up started revving up its ads for TV, sports cable, and MTV. Charles Schmidt, executive vice president said, â€Å"I think the changes in consumer taste, preferences and movements to brands that don’t have preservatives and artificial colors is right down our alley. Pepsi did have one marketing mistake that certainly didn’t boost sales or improve popularity when it comes to an advertisement. In 1989, Madonna starred in an ad that depicted her as a young woman and also as a young girl, flashing back and forth between dance scenes either at the young girls birthday party where she’s seen blowing out her candles and making a wish or as a young adult dancing among joyful gospel singers to the music of Madonna singing â€Å"Like a Prayer†. Over 250 viewers tuned in to see this hyped up ad that was the first ever to be seen on T. V. before being released over the radio or other venue. The ad went wonderfully as planned. Unfortunetly all did not stop there. Madonna had a release by the same name on her new album. The video was a far cry from the wholesome picture the ad left you with. Instead it was about a white woman being raped by a black man and Madonna holding a knife till it shows her hands with cuts that seem to represent Stigmata or Cruxification. This video aired one day after the Pepsi ad. The first person to make noise was the reverend of a Christian group called American Family Association and he threatened to have his 380,000 AFA subscribers boycott Pepsi until they dropped Madonna. Pepsi put a hold on the ad to see if things would blow over. But then a Catholic Bishop from Texas chimed in agreement to the offensive video and he threatened to boycott not only Pepsi, but it’s other corporate holdings also, such as Taco Bell, Pizza Hut, and Kentucky Fried Chicken. But the worst was still coming. The Pope then released a statement by the Vatican banning Madonna from appearing in Italy at all. Pepsi decided it was best to end this and they dropped Madonna like a bad habit and the ad was never run again, although it can still be viewed on You Tube. Even though Madonna still owed Pepsi 3 commercials that were never going to happen, Pepsi Paid her the original $5 million payment. This controversy that jeopardized Pepsi only shot Madonna’s record sales up to 13 million copies worldwide. As the 1990’s grew near, consumers wanted to continue to broaden their choices in beverages so Pepsi took that opportunity to broaden its product line and become a total beverage company. Pepsi‘s products would now include water, tea, coffee drinks, juice, juice drinks and the original soft drinks. Pepsi was also the first to come up with the idea of freshness dating, providing customers an easy way to read product freshness code. The Diet Pepsi can first appeared with the â€Å"best if used by† date and then it quickly became standard on all of Pepsi’s other products. Pepsi – now known as PepsiCo, Inc. has now joined forces with companies such as Tropicana in 1988, Quaker Oats Company in 2001 and still recently, Gatorade. In Feb. of 2010, Pepsi and Anhauser- Busch have teamed up to buy advertising such as network cable, print, and outdoor media. Today PepsiCo is a $29 million company employing over 150,000 people who speak 40 different languages. As I’ve tried to point out with all of this information, Pepsi is an amazing company with great marketing strategies and mixes and knows a great opportunity when it sees one. You can go back through my information and see that Pepsi hits on all 4 P’s –Product(s),which are still growing as we speak, Price – for instance the 12 ounce bottles for only 5 cents approach, Placement-Caleb Bradham knew he needed to put his product out there on the market and not kept it his pharmacy in order for it to prosper and Promotion – I’ve given you many, many wonderful inventive examples of how Pepsi promoted very successfully their first product all the way now to their last.

Saturday, September 14, 2019

American Novelists and Motherly Speaker Figure Essay

And today in the wide world of Literature, well maybe just short stories, we will be going over Rick Moody’s â€Å"Boys† and Jamaica Kincaid’s â€Å"Girl† and discerning the way in which Moody chose to make his story very quick paced to the reader and in a way difficult to read, but with a purpose. Also how that affects the way the reader may read, perceive, or understand the story in a different way. And comparing how the similar writing style of Kincaid compares to Moody’s use. In â€Å"Boys† we are immediately introduced to a recurring theme, event, or phrase, if you will, that pops up throughout the story many, many times. â€Å"Boys enter the house, boys enter the house† (Moody 579). Moody starts his story off with an action already taking place, he chooses not to setup a scene for the reader to immerse his or herself into. We are immediately drawn into the story on what seems to be a roller coaster ride of events and emotions through the years of the boys’ lives. He accomplishes this rushed, almost crazed reading by writing very quick short sentences all in one paragraph, literally making it very difficult for the reader to take their eyes away without losing their place and thus missing out on the action. In â€Å"Girl† the motherly speaker figure rapidly lists things a proper woman of their society should do, such as how to clean and cook. The list goes on and on and has a theme related to what must be done as a grown-up essentially that also gives this sense of following the steps taken over time growing up to be a better person. This quick pace in which the stories progress is similar to Susan Minot’s â€Å"Lust† in that each story told different excerpts from the speakers’ lives that helped mark the growth of the speakers as the stories progressed.

Human Trafficking: A Transnational Problem Essay

Human trafficking is the world’s oldest form of slavery. Since biblical times, men, women and children have been sold across borders into slavery. Human trafficking today is a growing business. Human rights groups estimate that the number of modern slaves exceeds that of the Atlantic slave trade in the eighteenth and nineteenth centuries (ProQuest Staff). In the modern world, globalization has made it easier to mobilize these victimized individuals. Human trafficking is a recognized problem worldwide that is brought on for various reasons and the methods to end trafficking have, thus far, fallen short. First, it is important to understand precisely what human trafficking is. According to Diaz, human trafficking is as follows: â€Å"the recruitment, transportation, transfer, harboring or receipt of persons, by means of threat or use of force or other forms of coercion, of abduction, of fraud, of deception, of the abuse of power or of a position of vulnerability or of the giving or receiving of payments or benefits to achieve the consent of a person having control over another person, for the purpose of exploitation. Exploitation shall include, at a minimum,†¦ the prostitution of others or other forms of sexual exploitation, forced labor or services, slavery or practices similar to slavery, servitude or the removal of organs (UN, 2000, art. 3).† While it seems unlikely that here in the 21st century slavery still exists, it is a growing concern. In fact, it has grown to â€Å"epidemic† proportions as the forces of globalization have made human trafficking a highly profitable and virtually risk-free enterprise (Kara). While exact statistics are elusive due to human trafficking’s clandestine nature, the U.N. reported that 2.4 million people worldwide are victims of human trafficking (ProQuest Staff). Internationally, about 600,000 to 800,000 people are trafficked each year. In the US alone, 14,500 to 17,500 people are trafficked annually. Of all trafficked, half are children and approximately seventy-five percent are women. And of all females trafficked, seventy percent are trafficked for sexual purposes (Hodge). In the United States, victims were identified from more than 40 different countries of origin spanning the globe (Hodge). Whether for commercial sex, construction, domestic work, carpet weaving, agriculture, tea and coffee, shrimp, fish, minerals, dimensional stones, gems, or numerous other industries investigated, human trafficking touches almost every sector of the globalized economy in a way it never has before (Kara). Moreover, just behind the drug and arms trade, human trafficking is estimated to be the second highest source of revenue for criminals(Hodge). Of all forms of slavery, sex slavery is one of the most exploitative and lucrative with some 200,000 sex slaves worldwide bringing their slaveholders an annual profit of $10.5 billion (Leuchtag). â€Å"Trafficking in persons† is primarily understood as the movement of persons across international boundaries for a variety of forms of exploitation. The crime of trafficking, of course, is not essentially about the movement of the person but about the exploitation. Trafficking is the denial of freedom (Goodson). Regardless of the trafficker/trafficking industry, they each share three common practices: Acquisition of persons, movement of said persons and the exploitation of said persons (Kara). Acquisition is completed in a variety of ways, but the common thread between them is deceit. The first method for enticing potential victims is through false-front agencies. These consist of elaborate organizations that promise work and help to those who seek it (Hodge). However, they do not intend on giving these services. Instead, they trap these women and children into a binding contract. Usually something along the lines of â€Å"you live here, you do as I say.† This is to say that they are promised jobs like an au pair or secretary, but instead they are forced to sell themselves to cover expenses. The victims are then forced into prostitution or forced labor (Zoba). The next method of acquisition is through the means of local sex industries. That is to say, women currently involved in harmless sexual careers of their own volition are offered a new position. They are told this position will be a promotion but turns out torturous. Now, they are forced in prostitution. Thirdly, traffickers target destitute, downtrodden families when acquiring new bodies. Here, the traffickers simply promise the families a better future. Often times they will get parents to surrender their children by telling them they will bring them to America for a prosperous future. This is never the case, however. Instead, they take these poor, naà ¯ve individuals across national borders. Then, the traffickers force them into prostitution, forced labor or another form of exploitation. Similarly, traffickers will resort to the extreme to keep their market flowing. That is to say traffickers will flat out abduct individuals. No false agencies or open ended lies. The traffickers flat-out steal these individuals from their respective homes and traffic them, continuously, worldwide (Hodge). Typically, trafficked persons are transferred from place to place. The United States, Germany, and Italy are the top three destination countries, with the Netherlands and Japan close behind. It is noted that most destination countries are developed nations. Also, the victims are sent to â€Å"transit countries†, such as Mexico, to make it easier to get them across national borders of the aforementioned destination countries (Zoba).This is both to maximize profit by keeping a constant, fresh supply of women as well as to keep the victims disoriented. While in transit and on the job, those trafficked are exploited incessantly. Most frequently, the individuals are forced to sell themselves with little to no compensation. Slave exploiters often re-sell trafficked slaves to new exploiters. If the slaves do not escape, their cycle of exploitation may never end. Even if they do escape, they often return to the same conditions of poverty or vulnerability that led to their initial enslavement, resulting in one or more instances of re-trafficking (Kara). For those sold into sexual trafficking, they are forced into malicious sexual acts. During this â€Å"career†, the individuals have little say as to what types of sexual acts they are willing to do. If they are to refuse, they may be raped or their pimps or â€Å"owners† would beat or threaten them. This does not end there. Pimps will threaten to harm the prostitute’s family if she becomes unmanageable. Even more so, women may be beaten, stabbed or possibly murdered. Pimps will continue violence to keep them in line, to exert their dominance and humiliate these women, whenever they deem necessary (Hodge). As a result, the average life span of a prostitute is 34-years old and the career has the second highest homicide rate, just behind liquor store workers (Benetts). The women and children that received the deplorable treatment suffer greatly. Injuries are common amongst the victims but negative psychological effects are much more prevalent (Hodge). Often the prostitutes have drug dependencies and mental illness, along with malnutrition (Benetts). Many of the prostitutes experience shame, panic attacks, depression, low self-esteem and post-traumatic stress disorder (Hodge). The list goes on to include disease and stunted growth, often with permanent effect. Victims of sex trafficking may also face exposure to sexually transmitted diseases, including HIV/AIDS, permanent damage to reproductive organs, and, depending on the age at which they are trafficked, missed critical opportunities for social, moral and spiritual development (Birkenthal). By age thirty, these individuals are both physically and emotionally disabled (Hodge).To make matters worse, prostitutes that manage to escape human trafficking are commonly treated as criminals. In fact, for every buyer caught purchasing a prostitute, 50 prostitutes are arrested. This negative view towards the victims prevents some individuals from seeking help from law enforcement (Benetts). Human trafficking has a variety of different causes. In other words, societies have many different â€Å"push† factors that are more likely to result in more people being trafficked. In the countries of origin, trafficking is commonly caused by poverty, a lack of political, social or economic stability, a shortage of legal job opportunities, situations of oppression and armed conflict, domestic violence, lack of a family structure, gender discrimination and limited access to education. Destination countries, however, have â€Å"pull† factors that are known to cause human trafficking. These include the costs of paying legally hired workers, an increased demand for cheap labor, and a rise in the sex industry. Other factors that cause human trafficking, not particular to either the origin or destination countries, include the following: a lack of public awareness, lack of understanding of the dangers of trafficking, the high profit potential for those involved in criminal activity, the sophisticated networks formed by the traffickers, a lack of effective legislation and enforcement opposing human trafficking, global economic policies that continually exclude marginalized members of society, a lack of or faulty social protection networks and corruption of political figures or groups (Birkenthal). Human trafficking is a well-known problem in modern day. However, it is elusive. Human trafficking is rooted in criminal secrecy. Due to the minimal risk of trafficking human beings, criminals involved in drug and arms trading are beginning to look into the trafficking of humans; one of the few commodities that can be sold more than once. These criminals then form complex organized crime to get these trafficked victims from place to place. Frequently, criminals involved in trafficking will bribe corrupt public officials. Corruption enables human traffickers to operate successfully, whether through bribes to public officials or collaboration of officials with criminal networks. Officials holding key positions have used their authority to provide protection to those engaged in criminal activities by ignoring the illegal activities or blocking proposed legislation to end the illegal activity (Diaz).There have also been documented links between human trafficking and terrorism. Profits from trafficking and prostitution have been used to support terrorist groups such as al-Qaeda. In addition, terrorists use the transportation networks of smugglers and traffickers to move operatives (Birkenthal). In the globalized world, everyone must take steps to end human trafficking. The global effort to combat human trafficking is organized around prevention, prosecution, and protection. Preventing the occurrence of human trafficking as well as remedying its past harms will require a global partnership of countries and governmental/non-governmental organizations. Sending countries should be the focal point of prevention strategies. Economic development, with a special emphasis on women and girls, constitutes perhaps the best long-term approach to combating human trafficking. At the same time, there is a great need for educational outreach programs to alert individuals and communities to the tricks traffickers use and the dangers of being trafficked. Anti-human trafficking education must be offered repeatedly if it is to have lasting effect (Diaz). Equally important, trafficking must not only be universally criminalized, but traffickers must be effectively prosecuted for the crime (Birkenthal).Breaking up trafficking networks and imprisoning traffickers stops the recruitment and movement of trafficked persons. Unfortunately, it has been the most difficult of the three strategies to develop and implement. In countries with weak legal systems and corrupt police and courts, investigation of human traffickers is a rare occurrence, and conviction even rarer. Even in countries where the environment for investigation, prosecution, and conviction is favorable, the results have been disappointing (Diaz). In the United States, the national success rate in solving murder cases is about 70 percent; about 11,000 murders are solved each year. Nevertheless, the annual percentage of trafficking and slavery cases solved is less than one percent. Therefore, if 17,500 people were newly enslaved in America, the Department of Justice would only bri ng charges against merely 111 people for human trafficking and slavery (Bales). The ugliness of human trafficking dates back centuries. Even though it was agreed 150 years ago as a human civilization that slavery is unacceptable, it is more pervasive and expansive today than it was centuries ago (Kara). The forces of globalization have made human trafficking a highly profitable and virtually risk-free enterprise (Diaz). As a matter of ensuring basic human dignity and freedom, the global community must utilize every resource available to combat traffickers and slave exploiters by elevating the real risk and cost of the crime, while eliminating the immense profitability that human traffickers and slave exploiters currently enjoy (Desyallas). The persistence of human trafficking is an insult to human dignity and a denial of morality by modern civilization. The time is long overdue for the world to come together to deploy the kinds of sustained interventions required to eliminate this evil forever. Works Consulted Bales, Kevin. â€Å"Winning the fight: eradicating slavery in the modern age.† Harvard International Review 31.1 (2009): 14+. Gale Opposing Viewpoints In Context. Web. 12 Jan. 2013. Bennetts, Leslie. â€Å"The John Next Door.† Newsweek. 25 Jul 2011: n.p. SIRS Issues Researcher. Web. 11 Dec. 2012. Birkenthal, Sara. â€Å"Human trafficking: a human rights abuse with global dimensions.†Interdisciplinary Journal of Human Rights Law Annual 2011: 27+. Gale Opposing Viewpoints In Context. Web. 12 Jan. 2013. Desyllas, Moshoula Capous. â€Å"A critique of the global trafficking discourse and U.S. policy.† Journal of Sociology & Social Welfare 34.4 (2007): 57+. Gale Opposing Viewpoints In Context. Web. 12 Jan. 2013. Diaz, Mariel, et al. â€Å"Globalization and human trafficking.† Journal of Sociology & Social Welfare 34.2 (2007): 107+. Gale Opposing Viewpoints In Context. Web. 12 Jan. 2013. Goodson, Jennifer. â€Å"Sex Trafficking Threatens the United States.† Prostitution and Sex Trafficking. Ed. Louise Gerdes. Detroit: Greenhaven Press, 2006. Opposing Viewpoints. Rpt. from â€Å"Exploiting Body and Soul: Sex Trafficking Is Big Business Around the World—and the Root of That Business Is Closer to Home than You Might Think.† Sojourners 34 (Sept.-Oct. 2005): 20. Gale Opposing Viewpoints In Context. Web. 12 Jan. 2013. Hodge, David R. â€Å"Sexual Trafficking in the United States: A Domestic Problem with Transnational Dimensions.† Social work 53.2 (2008): 143-52. ProQuest Discovery. Web. 11 Dec. 2012. Kara, Siddharth. â€Å"Supply and demand: human trafficking in the global economy.†Harvard International Review 33.2 (2011): 66+. Gale Opposing Viewpoints In Context. Web. 12 Jan. 2013. Leuchtag, Alice. â€Å"Sex Slavery Must Be Eradicated.† Slavery Auriana Ojed a. San Diego: Greenhaven Press, 2004. At Issue. Rpt. from â€Å"Human Rights, Sex Trafficking, and Prostitution.† The Humanist 63 (2003): 10-16. Gale Opposing Viewpoints In Context. Web. 14 Jan. 2013. Today. Ed. ProQuest Staff. â€Å"Human Trafficking Timeline.† Leading Issues Timelines. Sept. 11 2012: n.p. SIRS Issues Researcher. Web. 09 Dec 2012. Siagian, Sandra. â€Å"Celebrity Power Boosts U.N.’s Anti-Trafficking Blitz.† Global Information Network. 27 Nov 2011: n.p. SIRS Issues Researcher.Web. 12 Jan 2013. Zoba, Wendy Murray. â€Å"Ignorance and Complacency Promote Sex Trafficking.† What are the Causes of Prostitution? Ed. Louise Gerdes. Detroit: Greenhaven Press, 2007. At Issue. Rpt. from â€Å"The Hidden Slavery.† Christianity Today 47 (Nov. 2003): 68. Gale Opposing Viewpoints In Context. Web. 12 Jan. 2013.

Friday, September 13, 2019

Market research in another country Essay Example | Topics and Well Written Essays - 250 words

Market research in another country - Essay Example Inside Edge feels Russia is an ideal market for its new product offering. The average temperature throughout the year in Russia is 39 degrees Fahrenheit (Climatetemps.com,  2012). The warmest it gets on average is 75 degrees Fahrenheit, proving to be one of the colder countries on the planet (Climatetemps.com,  2012). These temperatures alone justify Inside Edge’s entry into the Russian Flooring market similar to Can-A-Floor’s home market of Canada (hence the name). According to  "Global Research & Data Services"  (2013),  Ã¢â‚¬Å"Russian demand for flooring has been growing strongly with an average growth of 10.6% per year between 2002 and 2008. The situation in the market seems to be rather attractive for foreign flooring companies as the growth is predicted to continue in the following years (Global Research & Data Services, 2013). Because Russians see flooring as a way of establishing a comfortable living, the demand for these products is expected to contin ue to increase through 2015 (Marketresearch.com, 2013). This encouraging trend and high demand justifies the entry into the flooring market for any flooring manufacturer. Can-A-Floor is an engineered floating floor, similar in concept and design to a laminate, but with a heating element built in. Currently the most popular types of flooring in Russia are laminate and hardwood (Marketresearch.com, 2013). With Laminate being one of the top two popular flooring materials in the Russian market, Inside Edge can easily justify entering the market with its Can-A-Floor. Russia also is experiencing a declining unemployment rate along with a rising demand for new housing with its expanding middle-class (Marketresearch.com, 2013). The flooring market in Russia is on the rise with a trending increase in demand for all flooring products, home ownership on the rise, and unemployment slowing. These facts show the sustainability of the market while justifying Inside Edge’s entry into the market. Our